Essays on Microeconomics

Synopsis In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i. e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay …

Marketing planning process is a logical sequence and series events to be done so as to attain strategic planning objectives of an organization and setting up strategic plans for achieving them. This is a formal process done annually by most of organizations  such that the …

Abstract Liberalisation in the energy sector opened opportunities for new market entrants leading to high competition in the market. As such, countries were forced to change their models of electricity trading in order to remain efficient and competitive in the market. The differences between bilateral …

Stable equilibrium exists if any deviation from the equilibrium is restored back to the original by the market forces of demand and supply. Unstable equilibrium exists if any disequilibrium is forced away from the original equilibrium by the market forces demand and supply. Neutral equilibrium …

It is one of the leading companies in Japan in the manufacturing and selling business of Dairy products. Having its headquarters in Tokyo, It is a dairy products item producing company which was founded in April 1917. Company has its operations in Japan, Australia, Thailand, …

What is Reed’s Position in the Columbus market? How does a super market make money? Mans. Reed is considered as market leaders when it comes to product quality and they are high-end grocery store. Competition is present in the Columbus market with Reed’s market share …

Summary of Background and Facts Reliance Baking Soda was discovered by James Stewart Augusta in 1915. He called it the “miracle compound. ” It was founded to serve as a leavening agent in baked goods to let them rise properly. With the invention of self-rising …

The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in …

1- The 4 main philosophy ideas that Bahrain Bay? s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences, such is the example of taking a risky marketing move to go to Cannes and advertise themselves …

1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not …

The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past, the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms …

Imagine that you have decided to open a small ice cream stand on campus called “Ice-Campuses. ” You are very excited because you love ice cream (delicious! ) and this is a fun way for you to apply your business and economics skills! Here is …

A wholly owned subsidiary offers three advantages. First, when a company’s competitive advantage is based on its technological superiority, a wholly owned subsidiary makes sense, since it reduces the company’s risk of losing control over this critical aspect. For this reason, many high-tech companies prefer …

Market structure influences how an organization behaves according to pricing, supply, barriers to entry, efficiency and competition. More specifically, Applebee’s, a nation-wide casual dining restaurant chain, is an organization whose structure is considered to be monopolistic competition. Monopolistic competition is a structure that has many …

I will be watching my shares closely so that I can make a choice to sell, buy or hold my shares 3i Group Established in 1945, is one of the UK’s biggest investors in private companies, it says its strategy is to go for early-stage …

Mariano Ferreyra’s analysis of the Argentina and Australian market is commendable.  Indeed, he’s future prospect and success in the exporting business starts from the research he has done on the markets.  However, there are issues that he may have overlooked.  One is the importance of …

 The Milliner Group is one of the world’s leading suppliers of fast-moving consumer goods. Besides having a significant global presence, Their Lipton brand is a leader in the international market. This report contains and explains the major variable components, which are essential in the process …

Blue Nile Case Study Cristeen McPherson Student Number 326914 BUSA 506 Dr Terry Power November 11, 2012 1) The competitive forces confronting Blue Nile and other online retail jewellers are medium or weak in strength, with the exception of the strong rivalry between sellers. The …

Q1: They face once in a lifetime opportunity means that they are talking about the potential for profit and growth required following Information to Evaluate the Opportunity: -Determine the product selling point that will put it as a competitive advantage over other products. -make a …

Introduction As seen in the Beiersdorf’s Brand-Product Matrix, Beiersdorf’s brand portfolio contains eight brands namely: Labello, Nivea, 8X4, La Prairie, Juvena, Eucerin, Hansaplast/Elastoplast, and Florena. Amongst these brands, the most prominent is the Nivea brand, which the company uses as the umbrella brand for broad …

Don’t change; Don’t change), (Decrease; Decrease) b) (Increase; Don’t change), (Don’t change; Decrease) c) (Decrease; Don’t change), (Don’t change; Decrease) d) (Increase; Decrease), (Decrease; Increase) SECTION B All questions in this section are worth the same number of marks. For each of the following questions: …

Harley-Davidson, Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Carol Pope and Joanne Mack A. Case Abstract Harley-Davidson, Inc. (www. harley-davidson. com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and …

This is possible because a monopolistic market favours the company to the detriment of the consumer. The traits of a monopoly are high price levels, supply constraints, or excessive barriers to entry. This type of market would be comprised of one supplying firm and consumers would have no …

Managerial economics (also called business economics), is a branch of economics that applies microeconomic analysis to specific business decisions. As such, it bridges economic theory and economics in practice. It draws heavily from quantitative techniques such as regression and correlation, Lagrangian calculus, [linear If there …

The notion of paying one set cost for ‘unlimited’ quantities of a good or service is certainly appealing, and that appeal is exactly what all-you-can-eat (AYCE) restaurants take advantage of. Gobi Brighton, an all-you-can-eat barbeque restaurant in England, offers unlimited servings of Asian and Middle-eastern …

2. Some economists suspect that one of the reasons that economies in developing countries grow so slowly is that they do not have well-developed financial markets. Does this argument make sense? Yes it does make sense since the financial markets have a big role in …

Abstract The following report considers the ethical position of ASDA, noting the external environment in which it operates and its marketing plan.The report finds that ASDA’s focus on low prices has somewhat disengaged it with ethics, with the business more focused on selling volume, as …

The restaurant price and whole price data shows that cost based and price discrimination based theory has been applied to the fifty wine products listed. The groups of wine are divided into to groups. They are the red win group and the white wine group. …

Introduction Amazon.com provides a wide catalogue of products and services to different consumer groups. Below is the detailed analysis of Amazon’s resources, capabilities, distinctiveness and networks. Unique Market Position According to Motoko and Stone (2010) Amazon has the distinctive position of being the largest online …

Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The …