
NewCastle Beer employs multiple market positioning. The strategy involves specialization of brands for particular markets which is designed to be representative of the demographic and psychographic characteristics of these respective markets. Though the strategy is not unique to the company, by customizing products to markets …
Countries around the world have indeed shied away from its isolationist tendencies and have embraced wholeheartedly the precepts of globalization, China is not a stranger to this phenomenon. With over a billion people, it has somehow developed into a lucrative market for investment. Owing to …
Efes actually started operation in 1969 and it had undergone through many growth and expansions from that time until this time. For the purpose of this paper, its history is focused on events that happened during 2000s although there also other big and significant developments …
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