Last Updated 18 Jun 2020

E-Business in Modern Business

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E-Business is one of the most emerging buzz words in today’s business sector because it is designed to facilitate the individual and business community so that they remain in touch with their dealings record in 24/7 basis. There have been important progresses in the arrangement of the UK business service division in the past 30 years. As per the study of Devlin (1995), in anticipation of the near the beginning 1970s practical differentiation was principal with numerous supervisory body boundaries forced, one major outcome being limited rivalry both nationally and worldwide. As a consequence, there was serious dependence on usual division based liberation of business services and modest force for alteration. This transformation slowly with deregulation of the business and the progressively more significant position of information knowledge brought rigid opposition and force for speedy alterations. On the other hand, usually these near the beginning online business services were unsuccessful to obtain extensive receipt and were ceased. With fast enlargement of previous types of electronic services mostly on the Internet, in view of the fact that the mid 1990s banks have rehabilitated their attention in electronic form of liberation (Daniel, 1999) and underway offering for the most part business products such as present accounts, saving accounts and so forth by means of the Internet and skill facilitated channels which are cooperatively known as e-banking. The innovative information technology is flattering a significant issue in the prospect growth of business services, and particularly numerous financial businesses. Banks are faced with a number of significant questions, for example how to get filled advantage of new skill opportunities, how e-developments alter the ways customers interrelate with the financial services supplier, etc.

Selected Company: Barlcays

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In today’s competitive working scenario most of the businesses are trying to come out of the physical operations and switch their businesses to the virtual world so that they can make their presence possible on 24/7 basis enabling any customer to approach the company without any barrier and hassle free working operations. In case of the banking sector it is important to remain activated all the time so that customers from all the parts of the world can remain in touch with the bank without any problems and barriers.

In order to accomplish this work I have selected the banking industry because E-business is very common and fast developing in this industry. Furthermore I have selected Barclays as the company to focus on its E-business operations like E-marketing and Customer relationship management that how Barclays managing its operations electronically in order to enhance the customer facilitation and employees growth to streamline its business process in order to get high returns and savings on its investments.

Emerging Importance of Internet Banking in Barclays

It is an established reality that Internet banking is turn out to be a middle field of learning by a lot of researchers in Ireland. Purposely, the new learning demeanour in Internet banking is completed by Guriting and Ndubisi (2006) who premeditated Borneo virtual and e-banking. Among the other UK internet banking studies are Ndubisi and Sinti (2006), Ndubisi et al. (2004), Suganthi and Balachandran (2001) and Shanmugam and Guru (2002), to talk about a only some. These studies exclusively proffer an exact sympathetic on Internet banking taking in the middle of Irish. On the other hand, it is incomplete for them to discover the undergraduate’ behavioural purpose over internet banking reception, previous studies were quiet to speak to particularly apprentice as their major objective of investigation (i.e. Karem, 2003; Ndubisi et al., 2004; and Sathye, 1999). Consequently, the present learning is calculated in command to learning undergraduate receiving of Internet banking.

Barclays E-Banking in Current Scenario

In this current scenario of rapid development and progress people find it really hard to go to the branch and perform their banking transactions and other deposits. When people became fed up with the entire branch banking facilities and other formalities then they started to think about something virtual banking facilities so that they can successfully eliminate all the barriers of the banking industry and they can work 24/7 from anywhere and everywhere. This thinking leads them to consider a E-banking option that is very successful nowadays (i.e. Karem, 2003; Ndubisi et al., 2004; and Sathye, 1999).

E-Marketing and CRM in Barclays

It is an undeniable fact that E-business has introduced numerous new and innovative means of performing business operations. Some of them are e-marketing and CRM. These two business process were previously done in physical world by using physical resources and equipments, but now due tot he rapid advancement in technology and electronic these two functions can be performed electronically and in the virtual world successfully.

E-marketing in Barclays

Internet marketing plan in Barclays include, how to begin an Internet business, online e-marketing, and e-marketing scheme, search engine optimization, and providing Internet advertising guru tips have been our centre for several years.

Marketing is the sole of any organization, e- marketing strategy is a process that enables an organization to utilize its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage in the market in which the organization deals. A marketing strategy key concept is that client contentment is the come primary. A marketing strategy is a process that enables an organization to utilize its available resources on the maximum opportunities to promote sales and achieve an appropriate advantage in the market in which the organization deals. Kotler’s describe that marketing is a concept applicable in all organizations not only for profit business corporations”. (Kotler, 1982)

Marketing to organisation and consumers

In this contemporary marketing is become very vast field and people are doing specialisation in organisation and consumers both sectors to gain the maximum benefits out of the marketing. People say it is easy to market the products and services to the organisation rather than individual customers. Because at organisational level we have to give thorough presentation about the product and services and the audience already have some knowledge about the product and services so our little efforts can bring some good revenues for the company but in case of individual customers we have to be very conscious about the individual taste and preference to win their hearts.
Major Roles

Media advertising

Main media publicity was the action hardest hit by the financial plan cuts, considering the sharpest descending amendment in all groups. The cut to medium budgets was the third consecutive periodical descending amendment and was also the main seen for two years.

Direct marketing

On average in last year, direct marketing budgets were left unchanged. This quarter marked an end to the steady upward revisions which have been seen in the past seven quarters. The continued focus on direct marketing can be attributed to its perceived cost effectiveness and accountability

CRM in Barclays

With the emergence of E-busienss most of the business can successfully manage to entertain its customer on 24/7 basis by providing them services and products offerings through internet or any other virtual means. E-business has made it really easy for the customer to access the company to solve it issues measure and matters by remain connected with the company all the time devoid of boundary and any other barriers.

Benefits of CRM

Time saving factor

Electronic banking has given new modes of performing business and dealings. It’s proved to be a very productive and time saving for the business transactions. Now we do not have to wait for two to three days for cheque clearing within few minutes we can transfer our funds and we can also deposit our cash and attain financial statement within few clicks. These procedures have really made our business matters more convenient and fast and it also reduced time in our daily transactions. In fact some of the Banks in Ireland are offering mobile service as well due to which we can check our account transaction anytime and anywhere (Pekka Laukkanen, 2008, pp.440 – 455).

Customer flexibility

E-banking provides utmost flexibility to the customers and it can also provide equal facilities and flexibilities to the bank employees. Now they can make their posting to branch to branch transfers with the help of virtual network or we can also call it virtual private network that is VPN. These systems can really help the employees to build long term relationships with the customers and it can also enhance their credibility in their career. Along with this these internet facilities ensure 24/7 service availability of banking service without any tension or time boundary (Minna Mattila, 2003, pp.514 – 528).


As you’d wait for from a reward winning online banking examination, there’s totally no cooperation when it comes to safety. There are two separate areas of safety that relate to our online banking customers. The primary is our safety system to defend you when you use e-Banking. The moment involves the safety measures you should get to defend yourself when you go online.

Use Cases in Aspect of Customers and Enterprise

The below mentioned cases are the perfect example of e-business application in an online library and online shopping. It can really boost the business performance by adding huge profits and sales in business accounts and financial records.

E-Library OPAC

An Online Public Access Catalog (OPAC) is e-Library website which is part of Integrated Library System (ILS), also known as a Library Management System (LMS), and managed by a library or group of libraries.

Patrons of the library can search library catalog online to locate various resources – books, periodicals, audio and visual materials, or other items under control of the library. Patrons may reserve or renew item, provide feedback, and manage their account.

Online Shopping

Web Customer actor uses some web site to make purchases online. Top level use cases are View Items, Make Purchase and Client Register. View Items use case could be used by customer as top level use case if customer only wants to find and see some products. This use case could also be used as a part of Make Purchase use case. Client Register use case allows customer to register on the web site, for example to get some coupons or be invited to private sales. Note, that Checkout use case is included use case not available by itself – checkout is part of making purchase. Except for the Web Customer actor there are several other actors which will be described below with detailed use cases.


This paper has numerous actions and parameters that can measure the importance of E-business in banking sector scenario and it also gives real analysis about the domestic market that how customer will respond towards this banking facility and services. E-Business, the newest production of electronic banking transactions has released up novel window of occasion to the current banks and monetary institutions. Most of the banks have their own websites but not all of them proffer internet facilities. The major cause of this is that the banks do not have the IT infrastructure and good security description. To increase the self-assurance on internet banking the in general computer literacy must be urbanized. With that ambition management has taken scheme even in the root level to enlarge it literacy in the state.

On the other hand, with banking customers growing more and more relaxing with the digital way of life, but Barclay’s customers are not intended in case of e-banking in Ireland. They are not flattering recognize the influence of knowledge and seek to influence it to get pleasure from better management over their banking operations. To bring to a close that e-banking may also give previous benefits. For example, making new markets, and plummeting functioning costs, managerial costs and labour force are more and more imperative aspects for the banks’ competitiveness, and e-banking may get better these aspects as well. So, UK banks should take these compensation of e-banking in UK as before time as likely.


Chen, T. (1999) Critical Success Factors for Various Strategies in the Banking Industry. International Journal of Bank Marketing. Vol. 17, No. 2, pp 83-91.

Cronin, M. J. (1998) Defining Net Impact: The Realignment of Banking and Finance on the Web, in Cronin, M. J. (Ed.) Banking and Finance on the Internet. Chapter 1, John Wiley & Sons, New York, USA, pp. 1-18.

Daniel, E. (1999). Provision of electronic banking in the UK and Republic of Ireland. International Journal of Bank Marketing, 17 (2), 72-82.

Davis, F.D., Bagozzi, R.P., & Warshaw, P.R.(1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22 (14), 1111-1132.

Franco, S. C., Klein, T. (1999) Online Banking Report, Piper Jaffray Equity Research,

Guriting, P., & Ndubisi N.O. (2006). Borneo online banking: Evaluating customer perceptions and behavioural intention. Management Research News, 29 (1/2), 6-15.

Minna Mattila, Heikki Karjaluoto, Tapio Pento, (2003) “Internet banking adoption among mature customers: early majority or laggards?”, Journal of Services Marketing, Emerald Group Publishing Limited Vol. 17 Iss: 5, pp.514 – 528

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E-Business in Modern Business. (2019, Apr 14). Retrieved from

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