Organizational communication : balancing creativity and constraint / Eric M. Eisenberg, H.
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F or example, when engineers speak o f t he importance o f communication, they often (but not always) refer t o its role in promoting clarity and consensus. I n contrast, a group o f clergy ca lling for improved communication would likely focus o n the evocative and emotional power o f discourse. I n this chapter, we describe some common approaches t o organizational communication, including models o f commtmication as information transfer, transactional process, strategic control, and a balance o f creativity and constraint. W e conclude with a model o f communication as mindful dialogue as well as a discussion o f integrity and ethics. §J APPROAC HE S T O O RGANIZATIONAL C OMMUNICATION O f the various conceptions o f organizational communication, four have attracted the greatest number o f adherents: ( l) communication as information transfer, (2) communication as transactional process, (3) communication as strategic control, and (4) communication as a balance o f creativity and constraint. 26 Chapter 2: Defining Org:mizarion in many people's u nderstanding o f o rganizational c ommunicar:ion
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