Essay Summary of Current Events in Business Research

Current Events in Business Research Lisa Andrews RES/351 September 10, 2012 Julie Bonner Current Events in Business Research The business research process is about learning everything there is to know about an organization, the consumers, competitors and the trade. The main points are trying to figure what products or services to offer, what consumers are likely to buy them, the region as to where to sell or buy them, and lastly the pricing. By following the important steps of business research a company is able to achieve these objectives. Business research was used in the military but in different ways. Is this a header?

Or the Introduction to the paragraph? In any event, avoid having one sentence paragraphs Identifying Competitors - The mission of the military when it comes to new soldiers is to attract and retain quality soldiers. For instance the Army (the branch I was enlisted in) is facing tough competition when trying to maintain or attracting recruits and enlisted personal of all components and ranks. This is due to the low momentum of the recruiting efforts and potential recruits and that is why they are offering enlist or re-enlistment bonuses which is a financial incentive that is not given in the civilian hiring world.

Since, the real world is their true competitors. Good problem to dissect! Studying Customers - The needs and wants of the new recruits and re- enlistment are very essential. So before initiating these incentive programs, I believe that the military would have to establish what the needs and wants are of enlist and re-enlistments. An essential point, just like a product is to make sure that when taking on this challenge that the solders needs are met in this process. That is why primary research is essential before making a decision on what works and what don’t work.

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The other Business Research Process includes: SWOT analysis, Studying the main audience, and lastly the application. Briefly what these state is that once the detailed information is collected then an analysis is used to study the opportunities, weakness and strengths of the incentive, and the possible threats that might arise. The threat to the military is number, the retention of soldiers. Then, once this process is done, and then time devoted to studying the research should fall into place.

The recruiters then will need to seek out of the recruits and re-reenlistment that will respond positive to the incentives. This research can entail male versus female or ages (age) groups. This takes time and a lot of research. Finally, if the steps are taking properly, they can be very effective if the military uses them properly. This is a process that is a constant hard work. WAR, time, people, lifestyles, finances, etc…change constantly that is why it is imperative that the military conduct business research throughout the year. Nice work! Just a few grammatical items to watch out for next time! Grade = 95%

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