Swot Analysis of the Green Directory

SWOT Analysis Of The Green Directory Strengths: The Green Directory (“GD”) allows unlimited access for all users and no fee is required. The relevant information is available to all visitors. GD recommends and presents only classified, selected and specialised companies Website presentation is clearly structured and designed. Provides ‘one-stop service’ website, as well as the leading ‘green’ guides within Australia.

Easy to find directory  GD provides direct links to its partners, sponsors and advertisers. Wide range of services and products as well as topics has made the website easy for user to find anything related ‘Green’. Weaknesses:  Unclear information on the support and recommendations by the Australian Government. GD is just facilitator which means that interested visitors have to contact the listed companies directly. The benefits for advertising are not clearly shown in the website. Online enquiry form is not available  Interested visitors in ‘green’ products and services have to contact the listed companies directly. -Certain information provided in the web page is not up to date.

Poor maintenance of the website as there are few missing links found in the website. Limited information about local events, fairs and exhibitions. No contact number or hotline number for customer enquiry Opportunities: Increase the profile of GD by cooperation with nationwide and regional publishers (such as Yellow Pages, newspaper, magazine) as well as popular ‘green’ institutions. It is a green awareness happening all over the world and it’s about social responsibility and ethic of environmental friendly. Further enhance the website by placing more latest offers and products photos to attract more users. Send frequent e-mail to users to keep them updated with the latest information. Provide a hotline number to handle real-time customer call-in enquiry to improve the customer service Provide hardcopy brochure when requested by user so as not only limit the usage to internet users only Threats: People without internet access have not the opportunity to receive the requested information.

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Unavailable/ inaccurate information to users due to the missing/ outdated contents might cause reputational risk to the GD. Easy to copy by competitor to create new business/ competition. Green products price usually higher than normal product that would cause very big investment to the users. Thus there is a challenge in convincing user to purchase without much attractive promotion/ offer. Data security is not clarified and this might affects customer confidence.

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