OPPORTUNTIES AND THREATS Regarding entering the Canadian market successfully with Douwe Egbert’s new product: Grannie Annie’s hot chocolate milk. A SWOT-analysis (strength, weaknesses, opportunities, threats) is an analysis based on strength and weaknesses on one side, and opportunities and threats on the other side, choices are made.
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Douwe Egberts should not copy the strategy of competitor’s but create something unique. THREATS - Competition of businesses who are on the Canadian Market (Starbucks, Dunkin Donuts, Krispy Kreme, McDonalds, Burger King). - Lack of advertisement - Changing prices in Coffee market - By only entering the market with Grannie Annie’s you probably wont get very far. - Wrong target group Developments A development of the surroundings of the costumer will eventually turn into a need that customers will most likely get to have ease and more user-friendly coffee machines, packaging and more.
Next to this, sustainability is getting more and more important to customers. DE is known for their sustainability and fairness regarding coffee bean farmers. This can be used for Grannie Annie’s too, regarding Cacao farmers. Also, the sustainability of transport is important and has to be done as carefully as possible. DE Looks forward to train their own coffee and cacao farmers so that the quality can be guaranteed
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