Organisation Study

Introduction to the Project Introduction to the Project

I have taken up this project work as a part of my degree in ‘Bachelor of Business Management Course, so to relate the theoretical studies with that of the practical work done in the organization. I have done my project work in the Calicut tile co. In 1879 the Calicut tile co. was incorporated and the circumstance leading to the information of the company is narrated under. The co. was started in 1878 at feroke; the town of clay industries. The founder of the co. was Mr. Soma Sundharan Chettiyar, the great millionaire from Ceylon.

And then company was taken over by Mr. V. S. Nadarasa Mudhaliyar from Mr. Soma Sundhara chettiyar. In 1982 the present management takes the co. now there are 8 partners for the co. and mainly two partners are managing the co.

Objective of the Study

To study the general organizational functions and various department of the company. To understand the growth of tile industry in India. To study the production department and its performance. To study the performance of the organization. To suggest measures for the development of the CTC

Methodology

A report on the descriptive study conducted at the calicut Tile co. , Feroke, Kozhikode is a project work that depends heavily on data collection particularly through observation the source of data are primary and secondary PRIMARY SOURCES * Observation * Consolation with the managers of various departments like production, HR etc. SECONDARY DATA * Report from various departments. * Report from other external magazines and internet. * Policy manuals. LIMITATION * The major constraint was the duration of the study was only 21 days. Couldn’t spend much time with top executives because of their busy schedule. * Due to absences and hesitation to talk openly by the employees it was difficult to collect accurate data.

Industrial Profile Industrial Profile

Shelter is one of the basic requirements of man. Clay is one of the cheapest raw materials to satisfy this basic requirement of man. For a very long time man has been using clay for building purpose. Clay is basically an administrative mineral with an exclusive property of mould ability in the presence of water embankments etc.

After reinforcement with straw, coir, fibers, bamboo, splinters, of woods sharing. It was rather accidental observation that clay when subjected to heating (firing) developed red color along with high strength and stability. Development of this process led to the production of clay products. In South India the German Basel Mission has performed a very important role in developing roofing tile industry or the Mangalore pattern roofing tiles. In the present scenario, roofing tiles have become a vital part of housing construction activity.

By the end of 60’s most of the house used roofing tiles fur their houses. The last decade of the century however showed more interest towards concrete roofs and tile market was down, however it again picked up business as decorative tile walls and floor tiles are in great demand now. The Latin word tegula and its French derivative tile mean quite precisely a roof tile of baked clay. The English tile is less precise, for it can in addition be used of any kind of earthenware slab applied to any surface of a building.

The word ‘ceramics’ comes from the Greek word ‘keramos’ meaning pottery: it is related to an old Sanskrit root meaning to burn but was primarily used to mean ‘burnt stuff’ The demand for tile is thus improving when compared to the previous years; other clay products are also gaining importance in the market. However some of the tile manufacturing companies have reached saturation stage of its sales. They have to make changes in overall system of production and distribution to enhance the sales

The Industry in Kerala

Roofing tile industry in India has an age of almost 150 years. In India Mangalore pattern roofing tile factory was first established in the year 1865 by Basel Mission (German Missionaries) who copied the pattern of French tiles as in Marseilles. However first tile factory in Kerala was set up in the year 1844 by German Missionaries and it was named as “Common Wealth Trust Limited” or “COMTRUST”. Hundreds of factories came in to existence in South West cost of the country. Since then the industry has completed approximately one and quarter century of useful service to country.

The numerous rivers and backwaters of Kerala provided cheap transport and so it is quite natural that a number of factories have opened at Kollam, Calicut, Trissur and alluva. Thus employment was generated. The abundance of clay was the other factor which contributed for rapid expansion of tile industry in this part of state A review of growth of tile industry in Kerala would suggest the following stages of development. These stages are * Period of First World War * Inter war period * The post second war period Towards the end of 19th century the pioneer factory at Kollam and Calicut was established.

The pros iteration of tile factories, especially in Trissur may be considered as the second stage in the development of tile industry in Kerala. It’s considered that third stage is the period which small entrepreneurs became conscious of quality and started introducing machineries. This is partially due to the development of local engineering industry. As a result of mechanization could be implemented at a faster rate. The factories established in the first stage of the development in Calicut district was conceived of superior quality due to better technological process and uality control techniques The second stage of development witnessed a rapid growth in the number of tile factories mainly in trissur district. Local availability of quality clay and large managerial returns for the investment can be probable reasons for such a change. Their working started almost as a collage industry and not many changes has taken place as the time passed. The technological advancement that has taken place in the other industry has made no impact on the tile industry.

The only forward step that have taken in the replacement of mechanical process is by replacing press, which they could increase the production capacity to 2 to 2. 5 times in an average. Even that change is yet to come in Kollam district. In a large number of units intermittent kilns are still use where high rate of fuel consumption is observed. In Trissur area majority of units have started on a small scale and number of chambers of kiln are limited. But subsequent introduction of revolving press has necessitated increasing the capacity and few more champers was added

Prolems Faced by Clay Industry

For the last few decades the company has enjoyed a very inscriptive market in the country especially in the Southern states. In olden days industry was in Kerala and South Kerala, districts of Karnataka States. However conditions have completely different now. Tile factory have mushroomed through the country with much encouragement and support from the respective Government. The old traditional markets are fast dwindling and will soon disappear altogether in the very near future. Even manufacturing good clay-building material to cater to local markets is also having many problems.

The company has to face keen completion from manufactures of concrete blocks and locally available. Late rite stones which are now mechanically cut and finished and are being sold at very low rate in the markets when compared to clay bricks. Apart from these, the main critical problems faced by the industry are the non-availability of good quality clays. Moreover there are environmental and ecological problems faced by tile industry and which are bound to de-stabilize the manufacturing operations consequently lead to loss of production in the year to come.

Firewood, the fuel required for the industry is also becoming scared with the present forest policy of the government and at present industry has to depend on plantation firewood like rub wood and other alternative fuels, for firing their kilns. The demand for roofing tile is steadily on the degrees because of the change in lifestyle of the people. While in olden days people used to construct houses by using timbers, the present tendency is to go for roofs. This has drastically affected the demand for Mangalore roofing tiles.

If the industry is to survive man publicity has to be given for the products manufactured by the industry, enlightening the advantage of using Mangalore tiles over stopped concrete roofs which would have a good thermal insulation and also increase the life of these structures. While on the other hand, the industry is suffered with few problems relating to raw materials, environment etc. On the other hand there is likely to be a slump in the market for clay product brought out of industry. The situation has to be analyzed and steps taken to meet the challenges, in light of these numerous problems being controlled by the tile industry.

It is necessary that, government should take steps and try to solve the problems of this industry, which is one of the labor intensive industries in India

Company Profile

It is started way back in the year 1878. It’s still honored as the ‘first among the best of tiles company ’situated near the historical sea fort of Calicut at Feroke ,the companies name is indelibly printed in the industrial history of the company. CTC was founded by Mr. Somasundharam Chettiar a great millionaire from Ceylon. At first only roofing tiles were produced due to non-availability of better raw materials and machines. CTC was taken up by Mr. Nadaraja Mudhaliar. They constructed new building and purchased new machineries for producing more roofing tiles. The company becomes famous by the middle of 1970’s.

Now the company is family owned partnership. The company was taken by the present owners in 1982. Providing a profitable as well as a beautiful alternative to concrete roofing, the company re-defined the aesthetic concepts about buildings, with its high quality classy QUEEN BRAND terracotta products unique in its stunning varieties of products. QUEEN BRAND is not just a brand name in the market but a trendsetter, leveraging the expertise earn through a legacy of more than 100 years experience. We have fetched big shares in Bahrain, UK, and Qatar markets apart from the domestic ones. The first company to bring a lot of innovative tile products, we the CTC has been a revolution through centuries.

Quality Standards

CTC have been awarded the ISO certification recently by Moody International, an US based quality certification of great repute. A daring visionary behind the terracotta revolution, the company imparted geographical significance to Feroke which later came to be known as cradle of clay tile industry In a world that is Turing rapidly to techno friendly, CTC offer an alternative –bio friendly environment where you can inhale life, appealing to your eyes and soothing to your souls.

QUEEN BRAND tile products promise you a world of endless imaginations. The most accepted eco-friendly, cost effective and aesthetically pleasing solution to home roofing and floorings, these classy clay products have by now earned International fame and recognition. Tested weather proof and water proof QUEEN BRAND terracotta tiles appear in a range of models applicable to floorings, roofing and ceiling sand as ventilator bricks and building blocks. Producing tiles with quality that confirms to standards set has been the aim of CTC and all its endeavors have been to this end.

It’s a tradition that keeps pace with the changing world and changing needs. CAPACITY Presently the company have around 300 employees where 230 of them are permanent and have an annual production of more than 85 lakhs, the company was equipped with excavator, mixed high speed roller, number of revolving press etc for manufacturing tiles and Hoffman Kiln, one with 28 champers and other with 24 champers and each champers having a capacity of 3000 tiles. Now the company had acquired modern technologies for manufacturing tiles. Chain conveyer system was introduced for conveying wet tiles from the press to the kiln and to stock yard.

A separate section for manufacturing ventilator bricks and hourdies was erected.

Nature of Business Carried Out

Nature of business means type of business being carried out. It includes the products of the company and weather the business is manufacturing or sales. If it is a manufacturing company what kind of products are being produced in the company. If the company’s main function is sales what it sells and how it is being sold, that is weather it does a wholesale or retail business The CTC does both manufacturing and sales. It produces all sorts of building material made of clay.

Its products includes the following ROOFING TILES FLOORING TILES VENTILATOR BRICKS BUILDING BLOCKS In CTC, production takes place as well they sell it to the retailers and wholesalers and also directly to the customers from the company’s sales outlet PARTNERS OF THE COMPANY CTC is a partnership firm consisting of two managing partners and they are Mr. Muhammad and Mr. M. A Abdul Aziz. Other partners are Mr. M. A Abdul nazar Mrs. M. A Rukhiya Mrs. M. A Soubeena Mrs. M. A Asiya Mrs. M. A Salina Mrs. M. A Najeena Mr. M. A Abid Mr. M. A Ramshid Mr. M. A Rajay Mrs. M. A Nargees Mr. M.

A Hareer KEY TO SUCESS Key to success is designing and producing products that meet the market demand. In addition to this the company also ensures total total consumer satisfaction. If these goals are achieved it will become a profitable sustainable company. HIGHLIGHTS OF THE COMPANY It is an industry with more than 130 years of experience Engaged in the production of wide range of products It has a capacity to meet huge requirements any point of time Highly experienced management with perfect knowledge about market and its products.

Quality Policy of the Company Atmospheric Harmony

Terracotta tiles created a rhythemetic harmony with the atmosphere where it is used. Its natural elements are harmful to arthritis patients. The tiles also add elegance to the concrete buildings and act as a heat insulation aid, that is why even five star hotels are turn in to clay tiles. ECO-FRIENDLINESS: In CTC innovative and energy saving manufacturing technologies are used to manufacture eco-friendly products combining economy with ecology. The beautiful glazes of terracotta tiles are softer and more sensitive to scratches and wear and tear than tiles made from normal porcelain or ceramic material.

Our clay roof tiles allow for ongoing ventilation that extracts the moisture that otherwise could cause mild dew, rote and overtime the collapse to substructure. VARIETY: We provide different plain tiles and pan tiles. Architects, Builders and roofing specialists etc with their join efforts produces different varieties of tiles according to the requirements of consumers DURABILITY * There are still number of tile roofed building that are 100 years of old where you find a few concrete building leaks within few years. Clay roof tiles are some of the most environmental friendly building material.

This is due to long life expectancy that they are made of natural product and can be disposed off fully. NATURALITY Terracotta floorings, ceilings and wall coverings, is designed with bright natural flair unlike any other things. QUEEN BRAND products are made attractive, colorful, and long-lasting in a functional aesthetically pleasing way. We offer carefully designed precision made roofing tiles comparable only to top quality porcelain product as ceramic floor tiles. FLEXIBILITY QUEEN BRAND tiles are designed for ease of use and versatility. For instance by means of pioneering concept for tile overlap allowing flexible tile to tile fit.

As a result tile can be laid simply and quickly, saving time and labor cost. Each and every QUEEN tile is baked by a life time guarantee. PLANT LOCATION Calicut Tile Company is honored as the first among the best of tile companies. The plant is in the town of Feroke is connected with national highway 17. The factory is situated near the Chaliyar River. All infrastructure facilities are available near the company.

Departmental Studies Production Department Production Department

Clay is an important raw material used for tiles the quality of tiles depends up on its clay.

Therefore the clay is tested before taking it for the production. There are mainly two types of clay namely plastic clay and lean clay. The tested clay is thoroughly mixed by using a machine called excavator. With the help of excavator the clay is sliced. After slicing, the clay is collected using the excavator in tray called trolleys. The sliced clay is then pushed into box feeder. Box feeder consists of 3 chambers and both type of clay will be there at first two chamber and both of this is mixed along with the sand in the 3rd chamber. Then the clay is moved into pan mill.

Pan mill performs the crushing of clay and grinds together the different types of clay. Here the clay is crushed well using water. Clay in the form of flakes is passed into hi speed roller one. High speed roller one is an extension of pan mill and the clay is crushed well and then it is move to the high speed roller two where the clay is crushed further and reduce the time module or small pebbles contained in the clay. Then the clay is moved into de-airing pug mill and main purpose here is to remove the air content from the clay otherwise it would lead to breakage after it becomes in to a tiles.

The clay is cut and passed to the press where different dice are available and the different shapes or types arise. Different types of tile formed are roofing tiles, flooring tiles, ventilator tiles, building tiles etc. In the press where roof tiles are formed with the help of a trimmer tiles are properly shaped and finished. The slabs are rubbed with oil which is a mixture of kerosene and rice-burn oil before putting into the press so as to dice smooth. The waste clay is recycled. The name of the clay, factory trade mark etc are marked on the tiles by providing necessary impression on the dice.

Now the pressed tile contains 25% of water. To reduce the water content of green tile, it is dried in the open air where natural air ios able to enter directly. Artificial drying using external heating system is also rarely used. The tiles required to be dried for around 6-7 days during summer and 10-15 during rainy season. The well dried tiles are placed in the chamber of Hoffman kiln for baking. The kiln consists of different layers where the tiles can be put and heat is made possible to enter into it. Fire wood is used as fuel for burning at a temperature of 800 degree.

The kiln works 24 hours a day through out and even on holidays. As the temperature is reached at a required level in one chamber, the fixing will be moved to the next chamber. After that the chamber is cooled and emptied. The burned tiles are moved to an open place where or nearer to kiln yard. Then it is moved to the stock yard where tiles are stocked. Different grade or classes are given to the tiles according to their quality and they are stored separately. It is from the stock yard, the tiles are dispatched according to the order placed. Here comes the end of the production process.

Pan Mill Procurement of Tested Clay Despatching Against Order Sorting and Stocking Space for Drying High Speed Roller De-aiing Pug Mill Tile Furnishing Tile Presser Box Feeders Clay Excavation Roller I Roller Ii Kiln Chamber.

Production Process Chart Purchase Department Purchase Department

Purchase department is one of the important departments in CTC. This department deals with 6the purchase of raw material such as purchase of clay fire woods, store good etc and the main function of the department is to invite tenders and quotation for purchasing raw material.

Tenders are invited and they select those tenders which quotes the suitable price for the product. They just do not verify the price of raw material but also ensure about the quality of the product purchased. The main duty of the purchasing manger is to: Ensure continuous availability of raw material so that production doesn’t get stopped To reduce ultimate cost of finished product To ensure quality of raw material and there by quality of production Now we can look some of the important raw material which is purchased by the purchase department. CLAY Clay is one of the most important raw materials used for production.

There are mainly two types of clay, plastic clay and lean clay. Before purchasing clay, purchase department takes the specimen of clay and test it using in different methods, like sand content test, burning test, and by the usual observations. Company usually collects clay fro the field of Mavoor, Cheruvadi, Karod, Edevanna, Areacode etc. FIREWOOD Fire wood is purchased from sub contractors of Irutty, Kodiyathur, Mavoor, Nilambur etc. The fire wood purchased from keep in it top of the kiln. The fire wood is unlocked in the firewood yard only after visual observation by firewood supervisor.

From the above it’s clear that purchase department is one of the strong and back bones of CTC and its effective functioning is very much important for overall performance of CTC. WATER Water is one of the essential element of the tile it’s also essential for manufacturing. Water is prowled from the well and it’s purchased rarely. OIL AND KEROSENE It is another item as that of water which is less frequently purchased by the purchase department. Rice bran oil and kerosene In the ratio 2:10 are mixed and applied on the plugged slabs to avoid sticking of slabs each other. Kerosene is also used as fuel in generator.

Marketing Department Marketing Department

The marketing department of CTC is well developed and computerized. The main duty of this department is marketing and sales of queen brand. As we know that is one back bone of a business enterprice. The marketing department has its own value. It is controlled by sales manager and executive sales.

Duties of Sales Manager

Responsibilities of various sales related decision like supplying the right quantity and quality product at right time. Management of cash receipt and payment

Proper direction to the executive’s sales regarding collection of duties from customers and other related matters. Keeping proper records for purchase of fire wood.

Activities Under Marketing Department

Marketing activities are carried out and field sales executives explore the potential for sales of the product Appointing dealers Sales promotion activities like sponsorships, radio, banners & boards, calendar, trade fairs etc. Now the company has around 200 dealers all over India and they have or are mainly located in Kerala, Karnataka, Tamil Nadu and Maharashtra.

Channels of Distribution

The CTC adopts mainly 3 major channels of distribution their channels are as given below; Manufacturer Customers Manufacturer Dealer Customer Manufacturer Dealer Agent Customer

Quality Policy to Consumers

1. To provide dependence products that consistency meets customer’s expectations first time, on time, every time.

2. To recognize through systematic review process that all over products and commitments are expression of quality

3. To constantly strive to achieve optimum customer satisfaction through on time delivery and defect fire parts with acceptable quality level by continuously improving our process and practices to the almost satisfaction of all our clients

4. To strive pure goals aimed at achieving excellence in the product that consistently meets or exceed customer expiations.

Personnel Department Personnel Department Introduction

Human Resource department is concerned with the management of human resources. It is the sense of getting things done through people, is an essential part of every managers responsibilities. Many organizations find it useful.

Many organizations find it useful to set up a specialist section to provide an expert service in the performance of HR functions. Today no member in the organization disagrees that “people are more valuable asset in the organization but in reality in many organization it is found that this most valuable resources remains undervalued, undertrained, underutilized Fast changes are taking place in the business enterprise. An organization must have the ability to absorb these changes at a rapid rate than in the past, not simply to prove its competency alone but to justify its existence in the dynamic business world as well.

All organization weather large or small must ensure themselves that they have the competent people capable of accepting these challenge. Personnel Management is “concerned with people dimensions in management. Since every organization is made of people, acquiring their service, developing their skills motivating them higher level of performance and ensuring that they continue to maintain their commitment to the organization are essential to achieve their organizational objectives.

This is true regardless the type of organization, government, business education, health, recreation or social action “ In CTC employees are recruited mainly through personnel interview, recommendation of present employee and through medium of publicity.

Objectives of Ctc

To establish and maintain good working atmosphere in the organization. Each employee is given certain objectives and give them amble support to achieve it. To achieve the goals of organization through human excellence. To maintain and increase the level of effectiveness of employers and there by their effective utilization.

To provide motivation to the employees to work for the success of the organization. To have a better personnel structure in the organization that is the personnel department.

Personnel Policies at Ctc

Pvt. Ltd. Satisfied customers and motivated employees are of vital importance to CTC. The past 130 years is a good personnel policy followed by the firm it is seen not good or harmonious industrial relation maintained by the firm. The main three types of policy are staffing policy, wage and salary administration policy and the promotional policy. Other important personnel policies are below Each employee shall: Understand his or her role. Take responsibility. Develop his/ her competence knowledge, skills and ability.

H. R Structure of Ctc

Number of workers in CTC is around 300 which includes permanent and casual workers, among them 50 are skilled workers who are well trained and is called foreman. Attendance register are maintained in the factory to record the time spend by each worker in the factory, it also distinguish normal time from overtime. The working hour of the company starts from 8 am to 12 pm and 1 pm to 5 pm.

But the kiln works for 24 hours a day and the operator for kiln is 4 shifts of 7 hours each. Convenient timing has made workers happy in the factory. Overtime workers have been paid double of wages of that day. This is done as they don’t want to spent for recruitment and training of new workers. If in the case of death, casual workers are selected as permanent workers. In administration level there are around 10 office staffs like production manager, personnel manager, finance manager etc. Wage calculations are fully computerized for fast result.

The control of the organizational activities are in the hands of top level management, they are responsible for entire functions of the concerned persons. The total number of working days of CTC is around 305 days. Each worker is allowed a holiday during the week. The workers are not required to work on the first of the week that is Sunday. Within the production process there are many departments where employees are classified, they are CLAY FIELD In clay department, at a time there should be 21 employees. Their main duty is to load different type of clay. The main duty s to take the clay in to the excavator where the clay is sliced and their duty ends at the door step of press. The employees in the clay department are given a fixed remuneration of 6000 per month and they have to work for 8 hours a day. PRESS FIELD Here there should be almost 11 employees who have to work hand in hand to achieve the target. Their work starts where the work of clay department ends. Their duty to receive the clay coming out of roller and put in to the press for making it as slabs and to other press where the slabs are press in to particular tiles from where the shape of tile is formed.

Remuneration package is time rate and is paid 6000 per month for 8 hours a day. CHICK DEPARTMENT The duty here is to dry the pressed tile, that is to take the tile from press to the region where tiles are dried under direct sun light. Here 6 workers are working at a time and piece rate system is followed here for payment of wage. An employee should take 1400 tile which is treated as one work and for one work 200 rupees is paid. KILN DEPARTMENT At a time there will be 8 people working in a kiln, and it consists of two kilns which contain 28 and 24 rooms respectively.

Here also piece rate system is followed and loading of 3000 tile is regarded as one work. BURNING SECTION It’s closely related with kiln department. It is the only one section were 24 works work is carried out. It is from here the kiln is burned. Their main duty is to regulate heat content according to the requirement of tile. Here mainly there are two workers who work on shift basis. They are given a fixed salary per month and double salary for working during holidays. REPAIRS SECTION Here repairs of machinery take place. Machines of the company are repaired within the firm.

Here there are 7 workers including a foreman. They have a fixed remuneration. OTHERS There are certain workers who concentrate on loading of dried and finished tile to store rooms. There is no fixed number of employees in this work and depends up on requirement. They are also paid in piece rate form. Some workers are placed in those sections of bringing firewood which is required for burning. Here at present 9 workers are there and piece rate system is followed and for one work they are paid 230 rupees. There is a pottery department where one employee is working for the last 27 years.

If he designs 5 tiles per day it is treated as one work and salary is given according to that. EMPLOYEE WELFARE The CTC employees receive multiple welfare facilities. Company provides all the possible facilities and amenities to the workers. Since file industry is labour oriented industry every problem connected with the workers will adversely affect the production and the reputation of the company. The management of this company thoroughly understands that and tries to solve all the problems connected with workers. Various labour welfare activities made by mgt to workers are; I. Canteen

The company is running a very good canteen inside the factory. With the help of this canteen the workers can save 85% of their food expense, that is, the company is providing subsidized food to their employees. II. Increment Every year increment of salary is given to the employees after their retirement. The minimum service required for getting gratuity is 5 years. Computation of gratuity: Gratuity = Salary x Service x 15/ 26 Other than this the company provides contribution to ESI, PF providing annual leaves and casual leaves, home appliance loan, bonus, etc… PROBLEM FACING THE PERSONNEL DEPARTMENT Though the company is well maintaining its relations with the unions and employees still the personnel department faces a few problems. However most of the problems are effectively bought under organized by various techniques as participation management system used in CTC. * Manpower of human resources may be thought of as the total knowledge, skills and creative abilities, talents and attitude of the total workforce of the organization. Management should consider the fact that of all M’s of management (Men, Money, Machinery, Materials, Methods and Minutes).

The most important and the most complex resources are the humans. Hence, men are the most valuable asset of an organization rather than money or any physical equipment. Only human resource can ensure the effective utilization of all other resources to lead the business activities in to a success. HOLIDAY WITH PAY IS 26th January Republic Day 14th April Vishu 1st May World Workers Day 15th August Independence Day 2nd October Gandhi Jayanthi 25th December Christmas

Product Profile Chapter VI SWOT Analysis SWOT Analysis

Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

An industry with one thirty years of experience and highly experienced management. Wide range of products. Focus on producing high quality tiles. Ability to meet huge requirements any point of time. Better superior-subordinate relation.

Weakness:

Accounting methods are not scientific. Less focus on marketing activities. Transportation totally depends on private vehicles. Cost of tiles is little high as compared to other states. Conventional practice of fixing clay is used. Go out for innovation. Opportunities for diversification of product. Try new technologies.

Threats:

Problem of absenteeism. Clay is not available readily Firewood and other fuel used for burning become costly and its availability is limited. Strikes lockouts effect the continuity of production process and there by overall productivity of firm.

Findings & CTC

concentrates on production of tiles. Product of CTC is of high quality. Compare to other firms, price of CTC is lower. Employees are satisfied with the terms & conditions of the job as well as with the management. Productivity has increased in a slow rate. Less concentration on marketing of products.

Since it is an organization with more than 100 years experience, it enjoys high degree of goodwill. Shortage of raw materials, firewood etc is great threat to the company.  Demand for the product is high but the availability is low, so try to increase the production. Better salary should be given to employees so as to gain their confidence. Company should increase promotional efforts. Firm should concentrate on adding diversity to the product and then only it can with stand in the market. Reduce cost of production by using modern technologies Step should be taken to improve canteen and sanitary facilities.

Find out an alternative source of energy for production.

Conclusion

Calicut Tile Company, Kerala’s first tile company has really created revolution in this field. The QUEEN BRAND terracotta products developed by CTC which really set the standards in the industry are widely acceptable to different culture, climate, and architectural tastes around the world. World is changing and modernization will have to be incorporated in every phase of working of the company and ways will have to be found to cope with competition and overcome the barriers of innovation.

To conclude, management of CTC should make past emphasis and work effectively to supplement formal structures to tackle issues like product launching and cost reduction.

BibliographyMarketing Management :

Philip Kotler Marketing Management : A. Vinodh H R management : Mammoria Personnel management : Edwin. B. Flippo Company Records Website : www. calicuttilecompany. com www. google. com

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