Meditech Surgical Case Paper

Furthermore, suggestions will be made in order to improve Medicine's position and remain relative in the medical industry. Issues in new products, manufacturing of all products Some issues that have resulted from the introduction of new products have been issues with supply and customer service. Although finished goods seemed high, the level of service was very low. Another issue meditate is experiencing Is panic ordering which has allowed dealers and affiliates uncertain If a product will be delivered on time to Increase the size of the order, causing demand to Increase but monish actual supply.

The data that was gathered demonstrated a new product reached a high peak during the first couple of weeks and maintained stable, however changes in production schedules have exceeded demand. Poor forecasting are some of the major Issues and low Inventory, an improvement In a regression analysis of past data will Increase areas of Improvement. Driving factors systemically and organizationally Issues that are affecting meditate systemically and organizationally are poor demand forecasts, which are allowing for high levels of inventory.

A third party consultant determined that the current inventory could be reduced up to 40 percent. Although high inventory levels are high, service levels are low failing to meet the organizations objectives. These Issues affect not only sales but also the reputation of the organization, which causes the organizations status in the market to diminish. Furthermore Meditate took several Initiatives In accurately monitoring past demand forecasts to better determine and improve inventory demand. Customer Service Manager attention to current problems

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The role of customer service is to determine and handle various types of issues, which include customer complaints, and to develop effective strategies to improve customer service. Customer service ensures deliveries schedules are followed tongue Ana Is ten TLS contact Tort customers to vales AT any possible Issues or complaints. The increase in panic ordering and data to determine if panic ordering was occurring was difficult to track. The customer service manager ensured his staff to gather and observe past demands patterns, production rates, and demand recasts to further identify the decrease of customer service.

Strategies to improve customer service Distribution Network Configuration The current issues that are affecting meditate are changes in demand patterns and increases in inventory. Configuring the network of distribution will ensure products are produced serve geographical dispersed retailers. Inventory control is highly important since customer demand change over time retailers must observe what point in time to reorder a given product and the minimum amount to Justify inventory ordering and carrying costs.

Customer Service The measurement of customer value is highly important and will maximize meditates position in the market as new products designs, technology, and value arise in any given market what will allow a company to flourish over its competitors is high end customer service and value. By measuring past trends in the market and opportunities for improvement, this will allow meditate to gain the advantage in the market place. Smart Pricing In order to allow medicated to improve supply chain performance, smart pricing an allow meditate to influence pricing and inventory to influence market demand.

As competition arise, to gain a competitive edge using effective marketing management can allow medicated to enter a new product more effectively and ensure the price and inventory is available for the consumer. Medicated goal is to keep its brand high and allow its reputation to grow as the leader in endoscopies surgical instruments. Conclusion To gain a competitive advantage in a given market by incorporating effective strategic management and an efficient supply chain will ensure the given products et organizational goals.

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