Market Research: Case Study Sample

The market research project, entitled D. A. Garden Supplies part 1 hopes to discover more Information regarding market trends In the garden supply and nursery business. The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below. The outcomes of this research project are as follows: To find our why Nursery sales have dropped by 5% In the last two years Why Garden Supplies sales have also dropped by 5% and Why Landscaping project numbers have been flat Market research will find out why the above has been happening and what D. A.

Garden Supplies can do to rectify the problems. VICAR Tip: This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contributions this project will make to the field. You can use this Summary section to discuss who called for the project if there was a specific impetus OBJECTIVES To find our why Nursery sales have dropped by 5% in the last two years Why Garden VICAR Tip: In this section, discuss in detail the purpose of the project.

Show why there is a specific need for this research. Describe the goals which you hope to achieve with this project. EXISTING KNOWLEDGE VICAR Tip: This section should focus in depth on the background circumstances which indicate a need for the specific market research project proposed. You will address the current body of knowledge concerning the topic of research. Here you will bring forth information from existing sources regarding the specific topic to be researched.

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David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. David supervises the nursery and garden supply part of the equines, while Alison does the administration and bookkeeping and oversees the landscaping projects. You have been supplied with basic sales performance data for the last three years that shows the following: Nursery sales have dropped by 5% in the last two years. These sales of these products currently contribute 41% to overall profits.

Garden Supplies sales have also dropped by 5%, although the last year saw an increase in drought proofing related products such as mulch. These products currently contribute 34% to overall profits. Project has grown slightly. This has meant a steady contribution to overall profits of 0%. Cafe trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate of 2-3% per annum, currently contributing 15% to the overall profit of the business.

BSBMKG506B Plan Market Research Assessment: - 1 Sample Research Proposal Version: 1 Implemented: January 2014 To be reviewed: January 2015 Responsibility Vocational Course Coordinator Plus G Global Trading pen' LTD (CAN 119672945) Trading as Vacation Institute of culinary Arts and Technology CROSS NO. 027976 ROOT NO. 21855 Page 1 With the above information, we can deduct that both the nursery sales and the Garden supplies and steadily declining. This may be due to the large Buntings store located Just 2 kilometers down the road.

Research will conclude whether or not this is the case, with the local demographics to complete a survey. The cafe trade is steadily progressing, even with another cafe across the road with the specialist stores. The signage could be a contributor of this and research will find out whether the food, prices, location and signage are a factor. It is great to provide cited sources, graphs, charts, and statistics. You will use this section to demonstrate that you know a great eel about the market you will be researching, but you will also show the holes in the current knowledge.

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