Market Reaction Paper

On the busy streets of the Upper West side lies a two floor petit market named Citarella. Located on 75th street and Broadway, this amazing gourmet market allows buyers to have a great quality of food even though it may cost a little more money. Citarella welcomes guest into a neat and comfortable environment where customers and purchasers can shop for items in a relaxed, well-organized place. All of the food appears fresh and high quality. As a first timer everything in the market seemed more upscale and elegant, which immediately made me realize this market was a great vendor.

Citarella creates an atmosphere that makes buyers want to enjoy their food shopping at this market. Upon reaching 75th Street, I noticed the big orange “Citarella” sign on the corner. The window display had actual meat which already showed me how high quality and value their food was. It seemed very differently than my local markets around my neighborhood. I opened the door and the market was full of people . This must be a sign of a great market. The place was made of bricks, and all the walls were covered in different food displays of each individual food section.

The fresh smell of vegetables an area of cooked food cultivated my nose right away. I started my analysis in the vegetables and fresh pasta section. They had various selection from ravioli, tortellini and many others. Across from me, I saw the lettuce at a price range of $1. 89 lbs. This was awkward for me seeing lettuce being purchased by its weight. I also noticed Citarella promotes their new product in every section using big yellow tags stating the product name, price and brand.

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That idea is great if you are an experimental buyer or chef that like to try new things in the kitchen. Afterwards, I worked my way to the seafood section and noticed all the different types of seafood in stock. I looked down and seen groups of live lobsters in three big tanks. For a small market, there was every product any person would need, from fat-free to organic products. Citarella carries various brands, including their own brand too. The meat department and fruit section were located on the first floor as well.

All the meat looked healthy and all the fruits looked nice and ripped. As a gourmet market every section was well organized and established. The products seemed to be handled with best care to provide the best service possible. While looking around the market, a customer who spotted me writing on my pad asked, “ If I was a critic? ” I politely responded “No” then i asked. “ What makes you shop at Citarella? ” he replied “The quality of the food”. The second floor was the dairy, coffee section, and the bakery.

I headed straight towards the bakery. I headed straight towards the bakery. I’m addicted to sweets and all the pastries available looked so good and well polished. I ordered myself a small individual size berries tart with vanilla Creme at a price of $1. 25. The pastry was delicious and for a small market, Citarella obtains a great bakery. Most markets won’t provide this extra selection, which adds extra advantages to this market. On my right I noticed a big coffee section. There were many coffee beans from various places.

Having someone brew your coffee in person immediately appealed as as a great customer service to me. This market was just so welcoming. The experience in the market was great. I loved every aspect of it and entering Citarella open my mind to a different view of a market. I learned and seen so many different things I never realized while food shopping. The customer service was great and the atmosphere was full of tranquility. For a small gourmet market Citarella provides high quality value food at a price range that may be expensive to many but supply you with the best products.

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