Jet Blue Airways Research Paper

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Jet Blue Airways

Jet Blue Airways Corporation is a business organization that offers a passenger air transportation services to the public in the United States. The main office of the company is located at Queens Boulevard Forest Hills, New York City (“Jet Blue Airways Corporation”, 2008, p. 1). The company was founded in the year 1998 and has 9, 398 current full time employees (“Jet Blue Airways Corporation”, 2008, p. 1). The subsidiary of Jet Blue Airways Corporation named Live TV and LLC are the resources in order to provide an in-flight entertainment programs and systems (“Jet Blue Airways Corporation”, 2008, p. 1). The key executives of the company include Mr. David Barger as the Chief Executive Officer, Mr. Russell Chew as the President and Chief Operating Officer, and Mr. Edward Barnes who worked as the Chief Financial Officer, Chief Accounting Officer and Executive Vice President (“Jet Blue Airways Corporation”, 2008, p. 1). The airline carrier is considered low-cost and low-fare that serves up to 47 destinations at present time (“Press Release”). Hence, it can be said that Jet Blue Airways provide services with style and value.

The company’s mission and vision is just simple, to bring humanity back to air travel (“Jet Blue Airways Elects Virginia Gambale to its Board of Directors”, 2006, p. 1). The reason why the company offers strategic and innovative services to its customers like offering wholesome entertainment, food and drinks on flight is to attract more travelers through its affordable airline passes. The company is simply customer-centric such that its first priority is the comfort and fun for its clients. Aside from that, Jet Blue Airways Corporation also reaches out to the public by being active into community service. Essentially, Jet Blue is committed to enriching the lives of children and supporting the communities they serve through their core values of caring, fun and passion (“Press Releases”). In connection, one of the best community services offered by the company is giving books to children of not wealthy parents in one of the cities in the United States.

The unwritten mission statement of Jet Blue Airways Corporation is reflected in its core values and principles created and set by the company. In lieu of mission statement, a strategic set of core values is being presented by Jet Blue Airways Corporation. These core values include safety, caring attitude, integrity, fun and passion (Meingast, 2003, p. 1). The company commits to safety as the first priority in all business operations. In order to do so, the company adheres to rules and regulations implemented by regulatory agencies whenever is needed. Maintaining high standards in a consistent manner is the primary goal of the company when it comes to safety matters. Thus, the company never compromises safety of its crewmembers and customers during and after flights. The company also takes social responsibility for the benefit of the people in general and strives to be a role model in the business community. The company cares for its employees and the customers in one way or another.

In addition, Jet Blue Airways Corporation strives to establish a reputation as a business organization with integrity. The company’s leaders, employees specifically crewmembers demonstrate mutual respect, honesty and trust for an orderly and harmonious working relationship (Meingast, 2003, p. 1). The commitment to self-improvement that is imbued in the hearts of Jet Blue Airways’ employees is the road to dedicated service and success in the airline industry. Basically, the company values fun during and after flights such that creating a friendly environment is a common gesture of its crewmembers. Finally, it is the passion of the company’s employees to deliver first class and superior performance at all times.

References

Meingast, P. Galt Global Review. (22 April 2003). Profitable Airline Say. Retrieved January 14, 2008, from http://www.galtglobalreview.com/business/

profitableairlines_say.html.

Investor Jet Blue. (15 November 2006). Press Releases. Retrieved January 14, 2008, from http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-news

Article_Print&ID=931736&highlight= .

Investor Jet Blue. (9 May 2006). Jet Blue Airways Elects Virginia Gambale to its Board of Directors. Retrieved January 14, 2008, from http://investor.jetblue.com/

Phoenix.zhtml?c=131045&p=irol-newsArticle&ID=853923&highlight=.

Yahoo Finance Website. (2008). Jet Blue Airways Corporation. Retrieved January 14, 2008, from http://finance.yahoo.com/q/pr?s=JBLU.

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