Maybelline vs. Mary Kay
Mary Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care, makeup & body care for many years, as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up, lip stick, and lip gloss.
When American women and teenagers go out to buy their cosmetics, they are bombarded with different ads and different products saying that what they make is the best thing out there.
Mary Kay and Maybelline cosmetics are always going back in forth with their many different cosmetics and it is leaving women and teenagers clueless which one is better all across the United States. The newest lip gloss that Mary Kay has come out with is NouriShine Plus. NouriShine Plus has a new NouriShine formula that nourishment the lips right when being applied. It comes in 6 irresistible colors all enhanced with super shine sparkles to give your lips the perfect shine. The Lip Gloss, unlike other lip glosses has good for you ingredients that will not stick to your lips, but will wear away over time.
The model who is modeling the product has no pores on her face what so ever, a smooth face, is applying the lip gloss with a relaxed and confident look on her face, and has perfect red lips that shine with the NouriShine Plus Rockin-Red Lip Gloss. The model also has a photo shopped check and chin line, perfect eyebrows, and bright shining red jewelry that matches the lip gloss to a T. Mary Kay put there Facebook page and website name on the bottom of the add so that viewers of the add can look further into the different types of Mary Kay cosmetics.
On the add itself it says this about their new Lip Gloss “Drench your lips in irresistible colors. In finishes that go from supershine to shimmering sparkle. And pamper lips with good-for-you ingredients. To color your lips incredible, contact your Mary Kay Independent Beauty Consultant or connect with one at MaryKay. com. ” Obviously Mary Kay is happy about their product enough to go into that much detail and say that many good things about their NouriShine Plus Lip Gloss. The Purpose of the argument is to convince the audience to buy Mary Kay NouriShine Plus Lip Gloss.
The Audience that Mary Kay’s products are for are teenager and women ranging from the young age of 12 to the old age of 65. The age range needs to be big because Mary Kay wants to sell as many products as possible, so to be able to do that; they need to have a wide range of age. The technique the augment uses is the emotional technique. It uses emotional because it makes the buyer/user of the product feel better about herself, and makes the product user feel more comfortable or better looking than what they felt like before using the product.
The maker of the argument is the Mary Kay companies themselves and their model. The model is making the argument by showing herself using the product, while Mary Kay is the company that is providing the model with the lip gloss, and there are the ones that made and are trying to sell their product. The facts that the argument relies on is that their lip gloss has long lasting shine and good for you ingredients. The authorities that the argument relies on are making the user prettier and more attractive because her lips gloss has more shine than any other.
What claims are being used? Their product outlasts and outshines the competition with six irresistible colors that don’t stick because they have healthier ingredients. The social conflicts are that in public a woman’s lips will still shine even though she put the lip gloss on over 7 hours ago. The historical conflicts are that Mary Kay has been around for 65 years and had provided American citizens with quality cosmetics ever since they became about. The argument is arranged with a model in the center of the ad, applying the lip gloss with a relaxed look on her face.
With small text describing what their new NouriShine Plus lip gloss is, and were to contact Mary Kay at. The ad persuades that audience to buy their product because there isn’t another product that is out there similar to it, will make a women feel more beautiful and a better self esteem because she doesn’t have to worry if her lips are still shinning on a Saturday night. Maybelline is known around the world as one of the most premiere cosmetics suppliers around. From their catchy catch phrase ‘Maybe she’s born with it, Maybe its Maybelline”, to their beautiful products and models.
The newest lip gloss that hit the market with Maybelline’s name on it is their new Super Stay 10 Hour Lip Gloss. Their new lip gloss has lasting color, super stay formula that won’t dry out, glides on wet and smooth, and a feel fresh all day feel. The text describing their new lip gloss is “New Super Stay 10 Hour Stain Gloss, A whole new wear; vibrant & shiny, never flat. A whole new feel; feels fresh all day, never dry. A whole new application; glides on wet & smooth, never drags. Available in 10 long lasting colors, the new lip gloss is guaranteed never to dry out or to drag when being applied.
The Maybelline model that is modeling the product, has perfect white teeth, straight eyebrows, photo shopped cheek line, no pores and a baby skin face, and ruby red lips that have just been drenched in the new lip gloss Maybelline’s secret that they put on the ad is “Unlike traditional lipstains, our shine enhancing, formula glides on for a lightweight layer of color that wont dry out. ” No other product lists their so called secret on their ad, it is because Maybelline is so confident that their product will sell that they don’t need to lie to their customer, they will just tell them the truth.
The Purpose of the argument is to convince the audience to buy Maybelline’s 10 hour lip stain. The Audience that Maybelline’s products are made for are teenagers and women ranging from the young age of 12 to the old age of 65 just like Mary Kays. The technique that the argument uses is the emotional technique. It uses emotional because it makes the buyer/user of the product feel better about herself, and makes the product user feel more comfortable or better looking than what they felt like before using the product. The maker of the argument is the Maybelline companies and their model.
The model is making the argument by showing herself using the product with a big smile, and with the new lip stain fresh on her lips. Maybelline is making the argument because they are the company that is providing the model with the lip gloss, and there are the ones that made and are trying to sell their new product. The facts that the argument relies on is that their lip gloss has a 10 hour super stay formula. The authorities that the argument relies on are making the user prettier and more attractive because her lips gloss will outlast the competition.
The claims that are being used is that Maybelline’s product outlasts other competition because of their new 10 hour super stay colors that don’t drag or dry. The social conflicts are that in public a women usually has to go to the bathroom to apply more lip gloss, but with the new 10 hour super stay, she only needs to apply it once a day. The historical conflicts are that Maybelline is the most trusted name in cosmetics, and that they have never made a product that the buyer was not happy with.
The argument is arranged with a model on the far left side of the ad, smiling with a fresh layer of lip stain that she just applied. With bigvtext describing what their new 10 hour stay lip gloss is. The ad persuades that audience to buy their product because there isn’t another product that is out there similar to it, will make a women feel more beautiful. When you put these two different products side by side, the Maybelline 10 hour stay, and Mar Kay’s Super stain, they are almost identical on every aspect of their ad.
The difference in the product is only what the product does in terms of long lasting shine or 10 hour stay formula, and also the only other difference would be the companies that make them and the different looking bottles that they come in. Both are trying to sell their new type of lip gloss, both have a beautiful model modeling their lip gloss, both stated the positive side of the lip gloss, and both didn’t say anything negative or the side effects of taking their product.
If myself was to go out and buy lip gloss I would be undecided on the quality of Mary Kay vs. Maybelline’s lip gloss, but the only thing keeping me from spending my money, sit the price of beauty. The external aspect that would draw me more toward one or the other product would have to be the healthier lip gloss that has the “good for you ingredients”, because nobody wants to put things on themselves that makes their lips feel like they are being dragged down by so much lip gloss.