Maul and White Revolution in India

Thereafter, it plans to target Canada along with other European countries in future. Maul prompted the White Revolution in India, which eventually made the country the largest producer of milk in the world. Maul, which is also a world leader in producing milk products, is soon to begin manufacturing clarified butter (ghee) and cottage cheese (pander) at a New Jersey plant starting from February 2014. Maul has Joined hands with a local plant in order to manufacture milk products in the city. It has also revealed plans that it may buy milk from local farmers directly in future.

Combining defense and offense, it has set forth on a multi-pronged strategy.

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• Step 1: Increase daily milk processing capacity by 11-12 percent by 2018 to meet future demand. For this, Maul is building 9 Greenfield plants across India, and expanding capacity at some of its 245-odd plants, running up a bill of RSI 3,000 core in the process.
• Step 2: Innovation, so new products, improved packaging, and cost-effective solutions. For instance, Mall's flavored milk, milkshakes and yoghurt drinks will now roll out in 00 ml pet bottles costing RSI 2 less than the glass bottle. With 600,000 bottles a day, Maul wants to double revenues from a category that's growing 30 percent annually.
• Step 3: Better reach. Stood says, "We are also increasing our stock points or depots. We had 46 stock points across India. This year we are adding 8 stock points so that including 200 new super distributors to service 2,000 new small towns and cities. " Maul is also confident that its established brand will serve as a strong defense, as will the advantage that building a backward-integrated model like Mall's will take any competitor decades.

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