Toyota Innovation Lecturer
Introduction
- Product development motivation? Extraordinary capability to manage large & global product development portfolio? Launch more new vehicles than competitors? Consistently deliver winners? Continuous innovation and development
- Prius XW10 the first Toyota’s hybrid was given to the market in December 1997
- Prius XW10 he first Toyota’s hybrid was given to the market in December 1997 The car can run by both the gasoline and electricity
- Differences Regular Car Hybrid Car Gasoline Gasoline & electricity CO2 emissions Less CO2 emissions Noise Silence powering High fuel consumption Low fuel consumption
- Green Prius Make your gas last longer, Make your savings last longer and make your dream comes true
- The first generation An Architecture Innovation Product Prius XW10
- What kind of innovation in nth Generations of Toyota Prius? Prius V Prius C Prius Plug-in Incremental innovation products
- Competitive Advantage Product Development Strategy Process Goals
- Product development strategy? Conceiving & designing news cars? Durability & Reliability? Increase capital investment & shorter R&D cycles? Reduce market risk
- Product Development Process? A fine balance between “shush” program leader & “mucho” functional leader? Parallel-path development, manage the design and engineering trade-offs, and ensure flexibility (Apollo 11)? A good relationship with suppliers 11 Product Development Process (…cont)? Focus on collaboration and process? Capturing and sharing the knowledge experience? Monozukuri (“making products”) coming directly from hitozukuri (“making people”)
- Product Development Goals Focus on product value which perceived by customers Product Value GAP Product Cost
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Reference
- (Dehoff K. & Loehr J., 2007, Innovation Ability) 15 Innovation Framework (Igel B., 2012, Innovation & Techno entrepreneurship course).
- (Dehoff K. & Loehr J., 2007, Innovation Ability) 25 Apply in Vietnam.
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Innovation of Toyota in Hybrid. (2016, Dec 10). Retrieved from https://phdessay.com/innovation-of-toyota-in-hybrid/
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