Its is the second largest airline industry in Europe and its been established in 1926. The name Lufthansa came from the two Dutch companies which has been merged together and formed a name in 1933. As in sass's war has become a huge disadvantage for the company because of the canceling of the transport flights and soon after the war it has begun a fresh start to the company.
At that time the technology has been developed very rapidly were propeller has been replaced by jet engines and the traveling time has became very fast. Despite in several crises it has soon adopted into wide body aircrafts and made into the cargo industry as well, As the time progressing Lufthansa has been modifying its needs and requirements according to the costumer satisfaction. But then the major crises in early sass's has threatened the airline industry Lufthansa sought the star alliance corporation and eventually found the way out of the crises and transformed room airline to aviation group.
Swiss international airline has become a part of the Lufthansa, and established a following take over the British midland and as well a the Austrian airlines. In 2013, Lufthansa achieved top rankings at the "World Airline Awards 2013" in the categories "Best Transatlantic Airline", "Best Western European Airline", and "Best First Class Airline Lounge". Page 2 Flexibility in flying Full performance and reliability Global Operations. Refocusing of Diversification and establishment or "Divisions". Strategic ability to redirect future trends.
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Focus on quality complimentary global network, none of its members declared as bankrupt and its the second biggest alliance market share in north America. Its been the second largest airline operating in Europe and its been successful in connecting various destination across the Europe and as well as the global market. Page 3 Page 4 Weakness Weak industry conditions due to slowing economic growth. Participation in the cyclical, price-competitive, and capital intensive airline industry. Profitability sensitive to volatile fuel costs.
on Swot analysis of lufthansa airlines
Stiff competition from low cost airlines and large Middle Eastern carriers: Certain low cost airlines such as Ryanair and EasyJet are tied to local market are the major competitive threat to Lufthansa in the European market as customer experience quality is often neglected in no-frills airlines.
Threats in the SWOT analysis of Lufthansa Airlines : Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include: Competition: There is a lot of competition in the aviation sector like Etihad Airlines, Singapore Airlines, Air India, Air France, British Airways etc.
Some of the key weaknesses of Lufthansa are: Lufthansa has a high-cost base: L ufthansa has been taking numerous efforts for cost savings which accounted for more than EUR2.5 billion savings in the airline’s bottom line between 2012 and 2014.
When combined with its subsidiaries, Lufthansa becomes the biggest airlines in Europe. Till 1994, Lufthansa was owned by the government of Germany. Lufthansa is also a part of the Star Alliance which also includes Air Canada, Scandinavian Airlines, Thai Airways International, and United Airlines making it a part of the world’s largest alliance.
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