A Pages:2 Words:398
This is just a sample.
To get a unique essay
Hire Writer
Type of paper: Essay
University/College: University of Arkansas System
Download: .pdf, .docx, .epub, .txt

A limited time offer!

Get custom essay sample written according to your requirements

Urgent 3h delivery guaranteed

Order Now

Sunfeast Yippee

Message Health was chosen as the platform, along with asupporting claim for taste. People who were healthyand energetic were concerned about the long-termprospects of their health. Thus ? Health? ? is related to maintenance of good health ? is applicable to all members of the family ? is characterized by lively energetic people, andgrowing children’s.

We will write a custom essay sample on Sunfeast Yippee specifically for you
for only $13.90/page
Order Now

? Thus the message and (positioning): ? its hot and wet. Media Primary media: Television ad 30 seconds. Print ad, shop adsProject at schools ,and 2tier cities.

Just noticeable difference. Supermarket and big bazar. Measurement ? Within 6 months, SunfeastYippee became thelargest growing noodles in Fmcgsector. ? Redefined the category and expanded the ITC Fmcgsegment from 2. 71% to 23% in 6 months. ? Now the largest selling ITC Fmcgbrand holds 6% of branded noodle market. ? Greatest achievement ? in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles| Parent Company| ITC| Category| Food Products| Sector| Food Products| Tagline/ Slogan| The better noodles; Spread the smile|

USP| Instant noodles with different tastes| STP| Segment| People looking for a healthy snack when hungry| Target Group| Young people and children from upper and middle class| Positioning| Sunfeast Yippee noodles do not lump even 30 minutes after cooking| SWOT Analysis| Strength| 1. Good advertising and visibility2. Good product distribution and availability3. Lots of flavors and varieties available| Weakness| 1. Media generated news about health issues2. Brand loyalty of Maggi is tremendous| Opportunity| 1.

Untapped rural markets2. DINKS, single professionals3. Newer tastes| Threats| 1. Price wars with other noodle brands| Competition| Competitors| 1. Maggi| http://www. afaqs. com/advertising/storyboard/index. html? id=3387 A kid is standing in one corner of the room holding his ears (as a form of punishment). | His mother is getting ready to prepare noodles. | Seeing his mother prepare noodles, he asks his dad who is sitting nearby “Usually achi cheeze round hoti hain na? “| The dad doesn’t really agree to this. The kid starts giving examples, saying that if car tyres weren’t round then would the car work? , the sun, moon and the world are all round as well. | The father sticking to his point says “Lekin yeh room to square hai”. | The son confidently says “round hota to”, when suddenly the mother interrupts and says, then a naughty boy like him wouldn’t be punished in a corner … | … and that if his Sunfeast yippee wasn’t round then he wouldn’t be able to eat long noodles| VO: Naya Sunfeast yippee. Sabse alag round shape main. So no breaking aur mile really long noodles. |