Essays on Reputation

The British Broadcasting Corporation (BBC) is the world’s largest public service broadcaster that was founded in 1992 with the aim of educating, entertaining and enriching the public with information conveyed through broadcasted programs. The expansion and success of BBC can be attributed to the business-level …

1. Airbnb and eBay are similar in that both companies run online marketplaces that ‘match’ buyers with sellers. How should Airbnb’s reputation system differ from that of eBay? Although both Airbnb and eBay provide online marketplaces to match buyers and sellers, Airbnb focuses on one …

Executive Summary: Assessment of this case study truly rests in evaluating Tim Kilpin’s, Senior VP of Girls Marketing for Mattel, bottom line statement that: “People consider Barbie not just as a doll but a character who has real personality. That means a lot.”. As a …

Based from the SWOT analysis given on the previous page, the ability of Welch’s Food Inc. to provide innovative and a lot reasonable fund for research and development in order to maintain the quality of their products line is something that they must be proud …

The modern business environment, globalization and increased public awareness have influenced companies to engage themselves in sustainable activities. The companies and policy makers are in the phase of developing and improving existing business practices for sustainable development of the surrounding. Furthermore, the companies design their …

SWOT Analysis Strength Hock Seng Lee Berhad is an integrated marine engineering, civil engineering and building construction firm. The reputation of the company is a significant strength. HSL is one of the leading construction firms in Kuching, they have an excellent image in the construction …

Executive Summary Being a successful hotel operator, the Regency Hotel Group (RHG) has the experience, the resources as well as the capability of managing the Regency Plaza Project. So the question is, why has the project been dogged by various problems? From slow sales growth, …

Corporate social responsibility has been in debate since 20th century even though there are some argument for and against if it were really the duty of an organization to provide some kind of social service to the people in its environment even though the organization …

Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways, the number two airline in the United Kingdom; Virgin Holidays, a vacation tour operator; Virgin Rail, the second largest U. K. train operator; the …

Flextronics Case Analysis Team Member: Kerry Cunningham, Feng Hu, Tian Tian, Shuo Zhang Nov. 5th 1. Cause of McCuster’s Dilemma Several organizational factors haves contributed to McCuster’s dilemma: First, the Flextronics’s decision makers failed to appropriately evaluate the ability and condition of the organization in …

Introduction Starbucks Corporation is an international coffee company and coffee house chain headquartered in Seattle, Washingston. Starbucks was founded in 1971, when three academicians, began a specialty coffee store called Starbucks Coffee, Tea and Spice in Seattle (Starbucks Corporation, 2009). In 1996, Starbucks operated its …

Unlike other business organization, a nonprofit organization is not established to make profits but to achieve such objectives as helping its members to meet their needs, helping the poor through charity work, offering humanitarian services and so on. However, such organizations are organized almost the …

Project portfolio management is the systematic process of selecting, supporting, and managing a firm’s collection of projects. Projects are managed concurrently under a single umbrella and may be either related or independent of one another. Keflavik Paper presents a good example of the dangers of …

In this assignment, I will discuss the advantage of room division department and how to use it as well as use the SOP, job description, management supervision, clear hierarchy, guest reviews, and improvement methods. Moreover, I will discuss the advantage of hotel cleanliness, good communication …

CONSUMERS’ PERCEIVED VALUE AND BRAND IMAGE TOWARDS LUXURY VEHICLE BRAND STRETCHING By Teerapong Tammasuwan January 2013 The work contained within this document has been submitted by the student in partial fulfilment of the requirement of their course and award Table of Contents List of Figures …

Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902, this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning …

Absolut Pure’s target market will consist of female consumers in their mid-twenties to mid-thirties residing in urban areas. We will focus on the middle to upper class Generation X and early Generation Y who possess a high disposable income and are willing to pay more …

The purpose of this report is to evaluate The Felbridge Park Hotel’s marketing capabilities. This family owned business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering are also included in discussion due to the hotel’s restaurant. The recession is the …

Marie Antoinette is one of History’s most infamous figures. History has her painted as flirtatious spend-thrift adulteress, who participated in many promiscuous affairs and wasted an awful lot of money. However, beneath her depicted personality there is someone else entirely, a caring and devoted mother, …

Analysis of “The Well Paid Receptionist” Harvey Finley is in quite the predicament. He his company’s net profit should be approximately $107, 614. 21 greater than he expected for this year. The problem is that his secretary/receptionist is making six to seven times the amount …

Management Operations – BAYONNE PACKAGING, INC. In a company like Bayonne Packaging, Inc., a printer and paper converter, it is very important that performance measures such as cost, quality and delivery are in agreement with the forecasted values since this firm used to compete based …

1.Situation Analysis Holmesafe Ltd.’s business has been growing steadily, with profits and client base increasing year on year. Increasing demand of advisory services resulted in additional fee income for the company and improved its product support. As a result of this growth, the company has …

Organizations need strategic planning to have better possibilities in achieving success. Part of creating a strategic plan that fit an organization is aligning its values with what the organization wants to accomplish and how is achieve. In this paper, Learning Team B uses the Pepsi …

In this report I will be looking at how my businesses activities and ethical behaviour affect different stakeholders with in my business. My organisation (RBS). Royal Bank of Scotland is one of the world’s top ten financial groups. The group employs 140,000 people across 30 …

Auto is a large industry which mainly engaged in manufacture, design, development, sales and marketing of vehicles. Globally, it is one of the most crucial economic sector. According to the researchers, there are 806 million vehicles includes cars on the road in 2007, which consumes …

Ionians One of Niacin’s strength is its strong financial performance. When referring to its income statement, Niacin’s revenue has been growing from 8,773,093 million in 2011 to 9,409,026 in 2012. Its net operating income and net profit has also increased. Therefore, Ionians would have more …

An Explosive Problem at Gigantic Motors The Case             This case is about an employee’s responsibility to know what cannot be compromised in aspects of work despite personal obligations. In the case Jonathan Archer who works in Gigantic Motors, a manufacturer of light trucks, was …

ABSTRACT In the present age, big cities in Viet Nam are growing at a rapid pace, especially in the economics, as a result many banks are established including Bank of Agriculture and Rural Development of Vietnam. Founded on 26/03/1988, Agribank has always played the leading …

Leadership is one of the critical factors to success that is hard to define and even understand. There are several approaches that have been taken to try and develop an understanding of leadership and place into context requirement of a great leader but most appear …

An increase in awareness on health has led to the development of a health drinks segment that most organisations in the soft drink and food sectors are trying to harness. The potential presented by the health drinks sector is unlimited considering the effect that fashion …