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Dubai Startup Park Key Helps You Find That Elusive Parking Spot
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With over 16 years of corporate experience, holding senior positions in global Information and Communication Technology (ICT) companies, Masood was most recently Director of Marketing at in UAE. He admits that his background has helped him grow Park Key, with the platform hosting around 2100 spots over 600 locations across Dubai, Sharjah and Abu Dhabi. Masood calls Park Key an online platform connecting parking seekers with parking providers. “Everyone thinks that there is not enough parking, but surveys show that there are many empty spots available across town, but there is no way one can find them,” says Masood, highlighting why it’s not a structural issue, but just a gap that technology can bridge. “We order food, or reserve a cinema seat we like online, so why can’t we book parking online?” he asks.
Park Key launched in early 2016, and since then, Masood claims that the venture has grown “over 107% month on month,” perhaps in a testimony to the need for the service they aim to provide. The platform operates as a typical allowing parking seekers to explore parking locations, pricing etc., and book slots online. The technology offers instant confirmation for bookings, and also helps users navigate to the spot. On the other side, parking providers can advertise spots, close secure cashless transactions, and ensure efficient utilization of their parking spaces. One may wonder how a technology platform can ensure that those allotted parking spaces online actually get access to it out there on the real world, and rightly so. Clarifying this query, Masood says, “Park Key’s service doesn’t stop online and we deliver seamless experience on ground through our partners.” He adds that the company works closely with business partners to “ensure that parking spot allocated for the customer is available when the customer arrives.”
Q&A with Adnan Masood, founder, Park Key
How have you gone about getting the message across about your business?
“We have been very fortunate that partners have welcomed us, and only took a couple of appointments to sign partnerships. The bigger challenge is to reach to masses, and we use mix of online and offline to reach customers. We are very pleased that conversion rate of customers who bought the service is very high, so we are only limited by how much awareness as we can spread.”
What are your views on the MENA’s entrepreneurship ecosystem?
“The MENA ecosystem is growing fast, and I am impressed with the mutuality that we have within such a short period of time. I see even a bigger opportunity for startups here because the market is underserved in so many segments. Institutions like are playing a vital role in developing and supporting the ecosystem.”
What are your top three tips for an entrepreneur to start a business here in the MENA region?
“[Firstly], do [your] research and meet members of the market segment you are targeting to serve. [Second], build a flexible platform initially to accommodate change rapidly. [Lastly], reach out for support
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