Description We offer solar powered blinds to both consumer and businesses. Taking part of the green movement, we allow our consumers to utilize direct energy from the sun that can be translated into powering small appliances within houses and corporate buildings. With most large building and houses using blinds we can capitalize on the large un tapped market place. Our goal is to partner with large blind companies and push forward our technology Marketing Plan and Strategy
Target Market Our main focus will be targeting home owners , business and building landlords. Offering our service to this niche market of green conscious building owners will allow us to capitalize on the reneable energy sector. Competitors Our competitors will be large corporation who have already developed solar panels that are able to translate into powering small appliances. These companies will easily be able to enter the market and take market share.
Our biggest competitors will be 3M technologies who have already developed small solar panel film that is able to be placed on solid objects. Pricing strategy Partnering with existing blind companies that already have existing contracts with building , home and landlord owners will be our largest attribute in penetrating the market. We will offer them a 8% profit in sales to use their blinds with our technology. In addition we will offer large distirubtion discounts to building owners to be more enticing to purchase our technologies with blinds.
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Promotion and distribution We will promote our product through government services that promote green movement within the energy sector. Distributing our products with large blind corporoation such as blinds to go will allow us to increase sales dramatically within the industry. Quality target To ensure quality we will have our technology fully certified before distribution. In addition we will * Green , durable , passes all ISO test Technology requirements
Our product will require solar power film that can recharge batteries which can power small application. Our blinds will have standard 12V adapters which will allow direct connection of appliances. Service support To keep our clients satisfied with our services we offer a 24/7 direct support line if any products fail during the desired warranty period. We offer 1,3 and 5 year warranty programs. Management Kyle – 10 years of electrical engineering back ground
Archuna – 15 years of marketing and sales with a back ground in solar panel construction Shadan – 17 years of R&D at 3M technologies, specializing in solar panel construction. Background in blind sales from Blinds To Go. Organization structure Pyramid style CEO – Director – Employees Intellectual property: Patents – Solar panel film, battery charger, power adapter Copywrite – Solar panel blind architectural design Financial plan Receive funding from angel investors in order to market our solar panel film into the market.
We plan to invest in distribution, marketing our product. We will also invest in R&D to ensure efficiency and effectiveness of our solar panel film. Risk 1. New competitors that are able to replicate our technologies at a lower price. 2. Consumer will not adapt to our technology and will prefer standard blinds 3. Our prices will be for a niche market of consumers , the standard everyday living middle class buyer will not be willing to pay additional cost for our blinds
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Business Plan Electrical Blinds. (2017, Apr 11). Retrieved from https://phdessay.com/business-plan-electrical-blinds/
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