Marketing-Case Study on Dunkins Donut

Dunkin’ Donuts is a highly recognizable brand name. Its global presence, strong sales, and known brand name are qualities that many people envy. The company has almost 5000 stores worldwide. Dunkin’ Donuts attracts customers in large part because of three key features its offering – quality, variety, and affordability. The company pride itself on quality which makes freshness doughnut and coffee. They offer a variety of doughnut and flavored coffees. The Dunkin’ Donut also offers convenience which easy-access location. Finally, Dunkin’s Donut can be afforded by all levels of customers.

1. Would you say that Dunkin’ Donuts is product-oriented or customer-oriented? Why? Dunkin’ Donuts is Customer Oriented because their primary goal is to get customer satisfaction which Dunkin Donut was attracting a customer from all level and keep providing a high-quality menu item which they serving the customer with a variety doughnuts selection and a great coffee flavor with the reasonable price which can be afforded by everyone.. ? Dunkin Donut also works hard by providing high-quality menu items and the best service to worldwide customers just to earn customer loyalty.

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2. What would you guess is Dunkin’ Donuts’ mission statement? What are its corporate goals? Dunkin’ Donuts’ mission statement would be “to emphasize the strong work ethic to make a good, fresh product, just for the customers”. By this, Dunkin’ Donuts declared its mission as to give full commitment to giving the best value of its customers’ money at any time? The corporate goals would be “to be a fun company” and to be the best doughnut and coffee combo seller in the world by dominating at least one of these attributes: Doughnut selection, coffee flavor, price, or location.
3. How would you tackle the issues of Starbucks and Krispy Kreme invading Dunkin’ Donuts turf?

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