Last Updated 17 Aug 2022


Words 579 (2 pages)

Combat is an Indian website which provides information related to food, restaurants, pubs/bars etc. In countries like India, the Philippines, South Africa, Sir Lankan, Qatar, the United Arab Emirates and the United Kingdom. Companies are drawn towards international expansion because of lower costs, new opportunities, access to resources, better visibility etc. But along with all these rewards comes a large pool of challenges and heaps of risk. Some of the challenges Combat has been facing in its global expansion process have been listed below using PESTLE analysis.


* A company entering a global market is always prone to political risk. A host country will make political decisions that will prove to have adverse effects on the multinationals profits and/or goals. Adverse political actions can range from very detrimental, such as widespread destruction due to revolution, to those of a more financial nature, such as the creation of laws that prevent the movement of capital.

Order custom essay PESTEL Zomato with free plagiarism report


* In general, there are two types of political risk, macro risk and micro risk Economic *

Socio-economic factors like cost of labor can make a business unsustainable.

Hiring people and matching their pay scales is also an arduous task. * Global expansion also requires the firm to raise more funds * The banking system is different, so setting up bank accounts and carrying out transactions also takes time to settle. Social * It was difficult to operate in a new language while also trying to reinvent their operations. * Also, they needed people with a reasonable amount of international exposure to be able to go and get things done overseas Technological * An international market demands a world class product, and a product developed eely for Indian market might not be able to cater to the global demands.

Internationally, people are more reactive to design flaws that in India. So, Combat has to modify and customize its product to suit the local markets. * Technological advancement was required and this constituted the major portion of their cost. * User behavior is different. The technology user behavior is more mature. Environmental * It was difficult to understand the business-to-business environment in the foreign Pestle Combat Analysis of the Challenges faced by Combat in its global expansion Submitted By: market. It is difficult tort a sat rout to dotard a Market Research arm eke Pain and Company to the Job for them.

Combat had to do a very detailed on-the-ground study to evaluate a market. This means picking a list of cities that they think are feasible on a macro level (demographics, regulatory, etc. ) and then sending people to go through their entire operations process - from collecting information to talking about possible partnerships with local merchants to engaging with users by showing them the product. This is the best way to figure out the customizations a local market will need. * Existing competition in foreign markets. For egg. Gate and Just-Eat in London.


Abroad, understand the incorporation paperwork, labor laws and the limit of access to business is very difficult. There is a lack of clarity around regulations. For example, to set up shop in Dublin, you need to have a local partner. He could be a silent partner but he's still necessary. Combat has been able to overcome all these challenges with its strategic planning and determination and has made rapid strides within a short p of time. It has already broken even or is on the verge of breaking even in most of the countries it has started its operations.

PESTEL Zomato essay

Related Questions

on PESTEL Zomato

Where can I get help with my Pestel?

The pestel examples below were written by our expert writers, as a learning aid to help you with your studies. If you are looking for help with your pestel then we offer a comprehensive writing service provided by fully qualified academics in your field of study. Example example. Last modified: 3rd Nov 2020

What is the PESTLE analysis?

Introduction: The PESTLE analysis will examine the political, economic, socio-cultural, technological, legal and environmental factors of Cadbury's external Example example. Last modified: 2nd Nov 2020

What is the history of Zomato?

Zomato is a food delivery and hotel aggregator Indian multinational company. Pankaj Chaddah and Deepinder Goyal are the founders of Zomato, and they laid the foundation of the company under the name of Foodiebay in July 2008 and changed it to Zomato in 2010. The headquarter of the company is in Gurugram, Haryana, India.

What are the threats to Zomato?

Threats in the SWOT analysis of Zomato Google ’s schema module – One of the major threats Zomato faces right now is the Schema module of Google wherein google locations itself is getting in restaurant recommendations. Even google homepage shows the google maps page where you can search for restaurants within your locality.

This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it.

Get professional help and free up your time for more important courses

Starting from 3 hours delivery 450+ experts on 30 subjects
get essay help 124  experts online

Did you know that we have over 70,000 essays on 3,000 topics in our database?

Cite this page

Explore how the human body functions as one unit in harmony in order to life

PESTEL Zomato. (2018, Jan 03). Retrieved from

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Save time and let our verified experts help you.

Hire writer