Strengths
- One of the well-known brands in retail sector in United Kingdom.
- Efficient in managing stock during of product holiday season was better than any competitor.
- Relationship with Boots was profitable for hairdressers, thus the hairdressers would prefer Boots brand only.
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Weaknesses
- Failure to link the celebrity name with its products and hence didn't maximize profit.
- Various high profile competitor in product retailers like Tests, Kingsbury and Morrison.
- Customer's preference changes over period to time along with the new trends.
Opportunities
- Most of the other brands didn't have the technology to implement '3 for 2' offer.
- Competitors can't copy their strategy of Boots of linking its product with prestigious salon brands.
- Celebrity brand name can be strategically used to promote their products and gain critical promotion with it.
Threats
- Fierce competition with some of the leading brands in the world like P&G, L'Oreal, etc.
- There was no brand loyalty between the consumers regarding the shampoo brand.
- Major drug and beauty retailer Supersede attracting customers through store layout, lighting and color.
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