SWOT analysis for Venetian Ices Ltd.

I have made a SWOT analysis for Venetian Ices Ltd. SWOT stand for Strengths, weaknesses, Opportunities, and Threats. The purpose of doing it is to improve on the weaknesses and change them to strengths. Improve on threats and change them to opportunities. And maybe take advantage of the opportunities and try to keep our strengths. The franchising of ice-cream parlours could be a 'real money-spinner" for Venetian Ices ltd. I am very keen to exploit what I see as a viable business opportunity.

Launching Ice-cream parlours is a positive opportunity for Venetian Ices. It could become strengths for our business but it could turn into a weakness if it wasn't considered and planned correctly I have made a SWOT analysis for Venetian Ices Ltd. SWOT stand for Strengths, weaknesses, Opportunities, and Threats. The purpose of doing it is to improve on the weaknesses and change them to strengths. Improve on threats and change them to opportunities. And maybe take advantage of the opportunities and try to keep our strengths. Also read SWOT analysis of Ice Cream market

The franchising of ice-cream parlours could be a 'real money-spinner" for Venetian Ices ltd. I am very keen to exploit what I see as a viable business opportunity. Launching Ice-cream parlours is a positive opportunity for Venetian Ices. It could become strengths for our business but it could turn into a weakness if it wasn't considered and planned correctlyLoans: cost of borrowing money is falling (lower interest rate)

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TV advertising is cheaper now because there are more channels now General population more disposable income to spend on luxuries and eating out There are two more things in the SWOT analysis. They are negative things about the firm that needs to be improved.

The weaknesses of Venetian Ices are:

Expansion of business could lead to a lot of debt Sceptical: John hardy prepared to take the risk Need to invent new machinery for ice cream parlours Train new staff for ice cream parlours Not as big as main rivals

The threats of Venetian Ices are:

Hageen Dazs already have a chain of ice cream restaurants Hageen Dazs are global Venetian Ices are small in comparison to main rivals

Might neglect other areas of their business which are presently successful Information gathered Source and/ or method of research Competition of Haagen Dazs and Beech dean. Tells us about the consumers as well as the competition Notes from video "The marketing Mix at Haagen Dazs and Beech Dean" produced by TV choice and published in 2001 To find any market opportunity from the consumers

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