Peak Garage Door Swot Analysis

The company raised additional capital to fund its business operations and had more than three dozen different investors. The firm will be launching the first commercially available biotech animal in the U. S. Yorktown Technologies grabbed the attention of the media and the news of the upcoming Glo fish launch was on the front pages of many famous magazines. $ 4 million out of $ 700 million was spent on Yorktown Technologies products by consumers.  Yorktown technologies’ suppliers and distributors have been regular suppliers of tropical fish to the 3 major retail chains. The company was given exclusive rights to lines of red, green, yellow and orange fluorescent zebra fish which provided the company with an effective barrier to entry against potential competitors.

Weaknesses

Generated more than $ 120,000 loss in 2004. There is no enough money to support a national advertising campaign. Not being able to sell the Glofish in California which is an important market with high population. High demand on limited supply. Some countries are still not convinced with the safety of the GloFish.

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Opportunities

California is a very important market that has a population of 33 million who are willing to buy innovative products. International markets where the fish can be sold mainly Asia. Zebra fish are known to be very popular ornamental fish with more than 200 million sold in the U. S alone. Two dozen regional wholesalers located throughout the country distribute freshwater ornamental fish to an estimated 5000 retail establishments for sale to consumers • Total sales of pet stores are increasing at an annual rate of 7%. Consumer market for freshwater ornamental fish and related products in U. S exceeds $700 million annually and is growing at a rate of 9% a year

Threats

The blanket regulation that the California Fish and Game Commission passed and that prohibited the possession of genetically modified fish in California .Number of pet stores in U. S is declining at annual rate of 2% . The anti-biotechnology groups that are trying to stop or disrupt the launching of Yorktown Technologies by spreading misinformation about the safety of the fish. The ethical and environmental questions regarding the sale of the genetically modified fish.The strong competition in Asia especially Taiwan where genetically modified fish is being sold and rumors say that some of them are being introduced in the U. S .

Recommended course of action: My suggestion is to go with the first recommendation that states to open kiosks in shopping malls Reason of choice: Due to the fact that malls are explosively growing in numbers and revenue and this would be a great benefit for Yorktown Technologies.

Recommendations

What should be done? Showing people the value Glofish add .Who should do it? Middle management (marketing and distribution department) and the sales team that is in contact with the customers.When should it be done? As soon as all people are aware that the following fish are harmless and the regulations allow their sale. How should it be done? displaying then fish in a way that will show their true color and glow which will be the first thing that will attract the customers -offering competitive prices and promotions -always reminding people that they are not a threat . How much it will cost? Rent is high which is between $12,000 and $36,000 per year and operating costs

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