Godrej’s Outsourcing and Successful Indigenously Manufactured Products

Industries and our consumer division outsourced their IT architecture to HP. Each division/group works independently, and so the decisions were also independent. All the same, each department has a different skill set.

• We wanted to benchmark and balance those.

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• We deployed ERP more than a decade ago to connect with vendors and customers. Today, the ERP covers all modules even the HRD. We further expanded the scope in customer relationship by bringing CRM online. With eCRM, we have taken it a step forward. We refresh the technology regularly. From an MFG Pro ERP ten years ago to SAP, we have come a long way.
• No. I only use the email and occasionally access the internet. " I have a Blackberry Bold as a personal tool. I do not have a laptop. I work on a desktop.
• Very important. However, he is not a business strategist, a CEO is responsible.
• CEO is a part of the business strategy team, and is a part of the business decisions. It should be understood that technology does not dictate business, business dictates technology. A business should be able to leverage technology. BI is also a very important tool to understand customer behaviour. Information is collected and used well. However, technology modules cannot be the center of business.
• We are in many businesses. We will continue to expand in the B2B segment, and our major areas of growth are the FMCG and property divisions. We are growing at a faster rate then the competition in the FMCG market. In the property market, there is a huge scope for all players to grow. It is a vast market with huge growth potential.  ‘Joint ventures and strategic aliances are not necessarily forever'

The Godrej products were among the first indigenously manufactured products to move entrenched overseas brands.

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