Last Updated 30 Mar 2021

Toyota: All Business Details, Marketing Strategies And Analysis

Essay type Research
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Table of contents

    Company information:

    Company name     Toyota
    Sector                      Autos

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    Founded                 28.08.1937
    Founder                   Kiichiro Toyoda
    Location                  Toyota, Aichi Prefecture, Japan

    Fundamentals and financials:

    Market cup                         $179 billion
    Revenue                               ¥28.06 trillion
    Employees                           371888
    Revenue/employee            ¥75.44 million
    Operating income              ¥2.85 trillion
    Profit                                     ¥2.31 trillion
    Total assets                          ¥47.42 trillion
    Total equity                          ¥17.22 trillion
    Net income                          ¥1.892 trillion
    Shares outstanding            1.487 billion
    Annual earnings/share       ¥1258
    Company management: Takeshi Uchiyamada (Chairman) Shigeru Hayakawa (Vice Chairman) Akio Toyoda (President)

    Toyota Motor Corporation

    Toyota Motor Corporation is a multinational company that manufactures cars, buses, trucks and even robots to a massive worldwide customer base. It was the first car manufacturer to produce 10 million vehicles annually, and it hasn’t lowered its production output since 2012.
    It is currently the fifth largest corporation by overall revenue and the first among automotive enterprises.

    Initially founded in 1937, the business is currently headquartered in the aptly named Toyota City, Aichi Prefecture. Even though Japan’s post-war economy has been a huge obstacle in its path, it has been ramping up production each year for the past 70 years.

    More historical data can be found below.

    Financial Data

    This is a publicly traded company, and most recent financial statements tell an interesting story. The corporation generated total revenue of roughly $245 billion with $202 billion of that being the cost of revenue. This makes the company’s gross profits to be around the $42 billion mark.

    Operating income is said to have been $17 billion. Even though the company is in a healthy economic position, many departments predict a slight decrease across all the key performance metrics: net revenues, operating income, income before taxes, and net income attributable to Toyota Motor Corporation. These stats are not a surefire way to predict financial results, but the outlook is shared by many financial experts.

    The research and development expenses are a mystery, but given the fuel-efficient focus the company has adopted, it's fair to say its research institutes around the globe are well-financed.

    But there's no need to second-guess since there are materials that will shed light on all relevant details below.

    Marketing

    Massive revenue figures are a clear indication that the marketing strategy that’s in place functions at full capacity.
    The company uses an optimal marketing mix and has a yearly marketing budget of $2 billion just for the US alone. Toyota promotes in a few key ways: ads, PR, promos, personal & direct selling.

    In order to understand the intricacies of their marketing campaigns, examine these associated materials.

    Structure & Operations

    The corporation conducts business in all major regions, with the small exception of a few countries.
    The total number of employees working at the company is claimed to have been 348,877 in 2016.
    Toyota owns over 540 consolidated subsidiaries and conducts business with over 220 affiliates; it also distributes most of its products either through dealerships or retailers, dealerships are where most of the transactions occur, however.

    More about structure & operations in the following works.

    Analysis

    Given the scope and the presence in all regions, it’s unsurprising that Toyota has been tremendously successful both worldwide and in Japan.
    There are many associated factors to consider before making an unbiased estimation of how this motor company became so successful. Thankfully, below you’ll find a variety of analyses to help you. Explore trends and all relevant details.

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    Cite this page

    Toyota: All Business Details, Marketing Strategies And Analysis. (2021, Jan 28). Retrieved from https://phdessay.com/toyota-essay-sample/

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