Last Updated 04 Jul 2021

SWOT of tomato for Greece

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Table of contents

Weaknesses

1. Logistics.

2. Exports.

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3. Technology.

Opportunities

1 . Wonderland in northern Greece.

2. Dutch Technology.

Threats

1. Pests and humidity.

2. Weather hot summer.

3. Single currency.

4. Competition (Dutch).

5. "Dutch Disease" SOOT summary.

In the world of Tomato, Greece has an important role, because of opportunity for becoming the main exporter for Europe. Every year Greece gathers harvests two times: winter through unheated greenhouses and summer in the open area. But Despite the abundance, Greece has problems with logistics for exporting and the absence of new technology for growing and packaging. Nowadays, some growers have started investing in new technology, including one $30 million projects called Wonderland in rather Greece.

Though the Greeks aren't the tomato-growing giants, here are the Dutch tomato business and Spaniards is doing well. After entering a single currency, Greece had short-term happiness, but long-term tragedy, as "Dutch Disease". So, Greece must work with its weaknesses, such as logistics or technology, for the best future of production tomatoes.

References:

  1.  Gumball P. (2013), Welcome to Ground Zero of the Modern European Tomato. SOOT of tomato for Greece By Zamia-Diadem
SWOT of tomato for Greece essay

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