Last Updated 09 Jul 2021

Swot of Burger King

Category Burger King
Words 206 (1 page)
18 views
Table of contents
  • Burger King is the world's second-largest chain as measured by the total number of restaurants and system-wide sales.
  • Greater franchise mix a result of its higher franchise mix, the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties Strong financial performance
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  • Revenues and income have consistently grown to provide a platform for future growth
  • Global brand equity

Weaknesses

  • Market concentration
  • Though the company operates in 65 countries, its operations are heavily concentrated in the US and Canada.
  • About 65% of its restaurants are located in the US and Canada.
  • Scattered marketing campaign
  • Fail to efficiently promote products, because they are too busy trying to promote "The King" character.
  • Declining market share Slowed revenue and income growth

Opportunities

  • New products development
  • Burger King value menu featuring six items at less than $1, breakfast sandwiches, specialty burgers.
  • New opportunities in growing economies
  • India, China, Singapore, Malaysia, and Vietnam Positive outlook for the restaurant industry in the US
  • The year 2009 would mark the 18th consecutive year of sales growth in the stature industry
  • Well-positioned companies will benefit from the growing foodservice sector
  • Reduce the cost of entry for Burger King franchise
  • Expand in Asia market Reduce underperforming outlets.
Swot of Burger King essay

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