Last Updated 04 Jul 2021
Swot and Long Pest on Kerrygroup Narrative Essay
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Strengths
- Wide Range of Pork Products Number of different types of products
- Different target markets Consistently top 5 selling in each category
- Core Technological strengths in savory, sweet nutritional systems
- Close working relationship with retail customers to successfully develop a business relationship. One of the leading consumer brands in Europe and Ireland Strongest Distribution network
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Weaknesses
- Have competing brands in most categories.
- Limited market share and pressure from competitive markets. Over-dependence on flavors and additives
- Cost volatility due to raw material.
- Fragmentation of ingredients and flavors
Opportunities
- Political Economical Social Environmental Technical Local Consumers with more disposable income (Potential for Increase sales)
- Good relationships with local suppliers
- Strong Research and development
- Good Technological infrastructure
Threat
- Stricter control
- Legislation laws and taxes
- Slow Growth Opportunity that growth is returning
- Competition with smaller suppliers
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