Swot and Long Pest on Kerrygroup

Serology Strengths Wide Range of Pork Products Number of different types of products - Different target markets Consistently top 5 selling in each category Core Technological strengths in savory, sweet nutritional systems (research and Developments Close working relationship with retail customers to successfully develop business relationship One of the leading consumer brands in Europe and Ireland Strongest Distribution network Weaknesses Have competing brands in most categories.

Limited market share and pressure from competitive markets. Over dependence in flavors and additives Cost volatility due to raw material. Fragmentation of ingredient and flavors Opportunities Political Economical Social Environmental Technical Local Consumers with more disposable income (Potential for Increase sales) Good relationships with local suppliers Opportunity Strong Research and development Good Technological infrastructure.

OPPORTUNITY Soot and Long Pest on Grouper By Staffed National Pressure from Food standards agency for food labeling (Potential to move into low at/ Diet products) or Threat for Stricter control) Legislation laws and taxes Slow Growth Opportunity that growth is returning Competition with smaller suppliers