Last Updated 14 Apr 2020

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Category Essay Examples
Essay type Research
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Tropicana Is an American company which specialises In the production of orange lulce_ This company, owned by PepsiCo, claims that it produces 100% fresh orange juice as it is stated on their orange juice cartons "100% pure squeezed". On the contrary, researchers have found that Tropicana's promise of fresh Juice is not quite true. PepsCo Inc. released a series of posters almlng to convince customers that Tropicana orange Juice is more than just Juice, rather it is an essential for the body because it provides vitamins, fibers, and other nutritional benefits.

The Ad, "It's More Than Orange Juice" emphasises a more positive reaction towards the brand, when truly the product does not live up to its promise. According to Heml Weingarten, a blogger on Fooducate, Tropicana orange juice is kept in refrigerator vats for more than 6 months before it is distributed to the supermarkets. Hemi also adds that in order to prevent harmful, pathogenic bacteria from forming Tropicana strips the freshly squeezed orange Juice of its flavour and colour, then adds them back through flavour packs when the orange Juice Is ready to be sold (18, 2013).

Alissa Hamilton, author of the book "Squeezed: What You Don't Know About Orange Juice" noted that: "Tropicana Orange Juice does not possess the same amount of fibers, vitamin C, and other nutritional benefits that oranges provide" which Is considered as a Ile towards the juice being 100% pure and natural (2011). Rationally speaking, every orange fruit on earth has its own taste, some are sweet some are sour. On the other hand, Tropicana's orange Juice all taste the same which Is impossible unless It Is chemically engineered.

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Also, Tropicana's Orange Juice Is ble to last for a month without changing Its flavour which clearly does not happen with truly fresh orange juice. Mike Valente, in his article "Tropicana Orange Juice: Not So Orange! " explains how the Juice is pasteurized and deoxidized, and once that is done the Juice is able to last for a longer period of time (2011). All of the above evidence Is consistent with the fact that Tropicana Is marketing their Orange juice product using lies through their ads trying to convince consumers that their product is "100% pure and natural" when it is really not.

This act of manipulation led the Tropicana company to court. Jonathan Stempel stated that a lawsuit was filed against Tropicana for their fraud (2012). The Natural Society adds: "Tropicana Brand just settled out of court to the tune of 9$ million" for false advertising (2013). Spoof Ad By Lhkat Tropicana is an American company which specialises in the production of orange juice. This company, owned by PepsiCo, claims that it produces 100% fresh orange juice as it is stated on their orange Juice cartons "100% pure squeezed". On the PepsCo Inc. eleased a series of posters aiming to convince customers that Tropicana orange Juice is more than Just Juice, rather it is an essential for the body because it product does not live up to its promise. According to Hemi Weingarten, a blogger on Fooducate, Tropicana orange Juice is kept in refrigerator vats for more than 6 months when the orange Juice is ready to be sold (18, 2013). Alissa Hamilton, author of the nutritional benefits that oranges provide" which is considered as a lie towards the s impossible unless it is chemically engineered.

Also, Tropicana's Orange Juice is able to last for a month without changing its flavour which clearly does not happen with truly fresh orange Juice. Mike Valente, in his article "Tropicana Orange Juice: Not All of the above evidence is consistent with the fact that Tropicana is marketing their Orange Juice product using lies through their ads trying to convince consumers that "Tropicana Brand Just settled out of court to the tune of 9$ million" for false

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