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Case 6 : Sky West Inc. and the Regional Airline Industry 1. ????????????????????????????????????????????? ?????????????????????????????? ?????????????????????????????????????????????????? 3 ?????? ??????????????? Business Model ?????????? ??? 1.

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???????????? Network Carriers ???????????????????? ???? legacy carriers???????????????? Hub-and-Spoke ?????????? 2007 ????????? United, Northwest, American, Continental ??? Delta ??????????????????????????????????????? ???? 2005 ????????????????????????? 5 ????????????????????????? 82 % ??????????????????? 10 ????????????????????????????????????????????????????????? 0 ???????????????????? 25. 3 ?????????????????? 2. ???????????? Low Cost Carriers ?????????????????????????????????? low cost business model ??????????????????????? point-to-point ????????????????????????????????? Southwest ??? JetBlue ?????????????????????????? ???????????? legacy ????? ????????? ?????????????????????? Low Cost ??????????????????????????????????????????????? Low Cost ?? ???????????? ????????? United Airlines ?????????? ????????? Low Cost ??????????????? United Ted Airlines ???????????? Delta ??????????????????? Low Cost ???????????????????? ??? Delta’s Song Airlines 3. ????????????

Regional Carriers ????????????????????????????????????????? ???????????????? Jets ??????????????????????? ???????????????????????????????????????? Legacy ??????????????????? Network (Hub-and-Spoke) ???????????????????????????? short-haul flight ????????????????????????????????? ????????????????????????????????????? ?????????????????????????????????? Regional Airlines ???????????????????????????????????????????????????????????? ???????????????? block-hour ???????????????????????????????????????????? ???????????????????? ?????????????????????????? ???????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????? ?????????????????????????????????????????????? incentive ?????????????????????????????????????????? ??????????????????????????????? Regional ????????????????????????????????????? ?????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????????????? ??????????????????? 95 % ???????????????????????? Regional ??????????????????????????? ????????????????? ??????????????????????????? Regional ??????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????? ????????????? ??? ?????????????????????? Hub-and-Spoke ??????????????? Legacy ???????????????????? ????????? Regional Airlines ??? Partner SkyWest Inc History Origins in the Early 1970s SkyWest ???????????????????????????????????????? Dixie Airline ???????????????? St. George ???????????????????? Utah ??????? 1972 ??? J. Ralph Atkin ???????????? 4 ?? ?????????????????????????? Dixies ?????????????????? Commuter Airline ????????? Atkin ????????????????? Fixed Base Operation (FOB) ???????????????? Air Charters ?????????????? ??????????????????? ??? Air Ambulance Service ?????? Mar 1972 Atkin ????????????????????????????????????????? SkyWest Airlines ?? 1974 ???????????????????????????????????????????????????? Jerry C. Atkin ??? Ralph Atkin’s nephew ?????????????????????????????????????????????? $25,000 ?????????????????? Oct 1975 ?????????????? Reorganized ??????????????????????? 3 ?? ???????????? ???????????? SkyWest ??????????????????????????????????????? Expansion in the Late 1970s ?? 1976 ???????????????????????????????????????????????????? Hughes Air West ???????????????? Cedar City-Salt Lake City ???? SkyWest ????????????????????????????????????? Navajo Chieftans ??? ???????????????? 5 ????????????????????????????????????? National Parks Transportation Company ??????????? Avis Franchises 2 ??????? Cedar City ??? St. George. ?? 1977 ????????????????????????? Interline ??? American Airlines ???????????????????????????????????????????????????????????? ? Check-in ??????????????? ??????????????????????????????????????????? Interline ??? SkyWest ?? 1978 ?????????????????????????????????????????????? 1. SkyWest ??????????? Commuter Airline (????????????????????????? Regional Airline) ?????? 3 ????????????????????????????????????????????????????? Certified Air Carrier ???

Federal Government Regulations ???????????? Major Airlines 2. Civil Aeronautics Board (CAB) ?????????????????????? SkyWest ??????????????????????????????????? 3 ??????????????? $160,000 ?????????????????????????? Page ??? Arizona ?????????????????????????????????????? Yuma, Kingman, Prescott, Grand Canyon, Tucson, Winslow ??? Phoenix, Arizona, ???????????????? Blythe, Los Angeles, and El Centro, California. 3. SkyWest ???????????????????? Fairchild Metroliner II ?????????? $1. 4 ???? (?????????? $150,000) ???????????????????????????????????????????????????????????? ????????????????????????????????

Growth from Deregulation, Acquisition, and Affiliations in the 1980s ??????????????????????????????????????????????????? 1978 ????? Major Airlines ???? United, Western ??? American Airlines ????????????????????????????????? ????????????????????????????????????? Regional Airlines ???? SkyWest ?? 1983 ?????????????????????????? Metros ??? 7 ??????????????????????????? Navajo Chieftans ??? 5 ?????????????????????? Cessna 207s ??????????????? Charters ?????????????????????????? SkyWest ??????????????????????????????????? Reagan ???????????????????????????????????????????????????????????? ?????????????????

Reagan ???????????????????????????????????????????????????????????? ??????????????? Professional Air Traffic Controllers Association 24 Sep 1981 ????????????????????????? SkyWest ???????????????? Arizona ???????????????????????? ??????? Metro ??? SkyWest ????????????????????????????????????????????????? ?? 1982 SkyWest ?????????????????????? 10 ?? ????????????????????????????????????????????????????? Republic’s Escort ????????????????? ???????????? 1980s SkyWest ????????????????????? Mail, Small Packages, and Bank Documents ?????????????????? 10 % ???????????? ?? 1983 SkyWest ????????????????????????? 2 ??? Regional Airlines ?????????? ??????????????????? St. George ????????? 17 ?????? 6 ???????????? 250 ?????????????????????????????????????????????????????????? ??? Customer Service ???? Aug 1984 SkyWest ??????????? Las Vegas ??? Palm Springs, California ??????????????????????????????????? Southern California ???????????????????????????????????????????????????? Palm Springs ???? Sun Aire ????????????????????? 1968 ?? Borrego Springs, California ??????????????????????????????????????????? San Diego ???????????????? 90 ????????????? ???? 1983 Sun Aire ?????????????????? 330,000 ?? ????????????????? ???????????????????????????????????????????? 1985 ??????????????????? ????????????? Sun Aire ??????????????????????????? SkyWest ??? ???????????????????? Metros ?????????? SkyWest ?????? 12 ??????????? 14 ????? Sun Aire ????????? 28 ??????? Sun Aire ??????????? Facilities ???????????? American Airlines ??? Los Angeles ??? ??????????????????????????????????????? SkyWest/Sun Aire ?????????????????????????? Major Market ???????? SkyWest ???????? Regional Carrier ????????????????? 11 ?????????? ?????????????????????????????? Holding Company SkyWest, Inc. , ?????????? 3 ????????????? 1. ?????? SkyWest Airlines Inc. ?????????????? SkyWest Aviation Inc. ) ????????? 1998 ????????????????? Regional Airline ????????? 5 ????????????????????????????????????????????? 12 ???????????????????????? ????????????? Business Travelers ?????? SkyWest ???? Commuter Airline ??????????????????????????????????????????????? Ski Resorts ???? ????????? California ?????????????????????? SkyWest Airlines ?????????????????????????????????? Delta ??? Continental Airlines 2. ?????? Scenic Airlines ????????? Air Tours, General Aviation ??? Scheduled Flights ????? Grand Canyon ????????????????????? Arizona, Utah, ??? Nevada 3. ??????

National Parks Transportation ????????????????????? franchise ??? Avis ?? 1985 SkyWest ????????? Code-Sharing ??? Western Airline ?????????????????????????????????? Salt Lake ??? 70% ?? 1987 Delta Airlines ?????????? Western Airlines ????? SkyWest ???????????? Delta Code : DL ????????????????????????????? ????????????????????????????? SkyWest ???? SkyWest/Sun Aire ?????????? Western Express ??? Delta Connection. ??????????????????????????????????????????? Logo ???????????????? Code-Sharing ???????????????????????????????????? Major ??? Regional Airlines ???????? 1980 United Airlines ???????????? Regional ?????????????

United Express ?????? American Airlines ???? American Eagle Network ????????????? 1980 SkyWest ???????????????????????????????????????????????????????????? ???????? Brasilia EMB-120 ?????????????? Turboprop ?????????????????????????????????????????????? Regional Airlines ??????????? SkyWest ???????????????????????????? California ?????????????????? ?? 1986 ??????? Sun Aire acquisition ????????????????????????????????????? SkyWest ??????????????????????????????????? NASDAQ ?? 1987 SkyWest ???????????? Air Transport World’s Commuter/Regional Airline ????????????? 500 Regional Airlines ??????? ??????????? 988 SkyWest ????????????? $2. 3 ???????????????????????????????????????????????????????????? ??????? California ????????????????????????????????????????????????? 28 ?????????????????????????? Events in the 1990s Jun 1993 Aviation Services West, Inc. ????????????? Flight Tour ??? Scenic Airlines, Inc. ,???????????????????????????????????? Las Vegas ????? Grand Canyon ???????????????????? Aviation Services West ?????? Scenic Airlines, Inc. ?? 1994 SkyWest ????????????????????????? Delta ???????????????????????????? Salt Lake City ????? 5 ???????????????????????????????? Casper, Wyoming; Butte, Montana; Burbank, California; ???

Rapid City and Sioux Falls, South Dakota ????????????????????????????? SkyWest ????????????????????? Canadair Regional Jets (CRJs) ??? Bombardier, Inc. ??????????????????? Brasilias ?????????? 50 ??????? ??????????? 540 ?????????????? ???????? 1,200 miles ???????? 41,000 ??? Oct 1995 SkyWest ??? Continental Airlines ??????????? Code-Sharing ???????????? SkyWest ???????? Continental Connection ?????? Los Angeles ??????????????????? SkyWest ????? 3% ???????????????????????? Continental Flights ???? 1996 ?????????????? 48% ???????????????? Delta ?? 1996 SkyWest ????????????????????????? 2. 5 ?????? ???????????????????? 16 ?? ?????????????????????????????????????????????? SkyWest ?????????????????? Brasilias 50 ????? Canadair Regional Jets 10 ????????????????????????????? Metroliner ??????????????????????????????????? 1 Oct 1997 SkyWest ?????????????????????????????? United Airlines ???????????????????????????????????????????????????????????? ?? United Express ????? SkyWest ????????? Connecting Flight ????????????????????????? Los Angeles ?? 1997 SkyWest ?????????? 25 ???????????????????? SkyWest ???????? 585 ???????????????????? 45 ??????? 12 ?????????????????????? ????????????????????????????

Salt Lake City ??? Vancouver ??????????????????? Canadair Regional Jets 19 Jan 1998 SkyWest ??? United ???????????????????????? United Express ?????????????????? San Francisco ???????? Hub ??? United ???????? June 1, 1998 ??????????????? 1998 SkyWest ?? Connecting flight ??? 3 Major Airlines ??? Delta, United ??? Continental 1 July 2002 SkyWest ???????????????????????? Tucson ??? Arizona. 8 Dec 2002 United Airlines ???????? Partner ??? SkyWest ???????????????????????????? Chapter 11 ?? 2003 SkyWest ??????????????? Bombardier CRJ700 ???? 70 ???????????? 30 ????????????????????? United Express 9 May 2003 SkyWest ??????????? code-share ??? Continental Airlines ??? SkyWest ??????????? regional ?????? Continental ?? Houston, The US Department of Transportation ????????? SkyWest ??????????????????????????????????????? 2003 ??????????????? SkyWest ???????????????????????? DOT ??? SkyWest ???? 1 ?? 5 ??? regional carriers ?????????????????? DOT ?? 2004 • ???? hub ?????????????? Chicago, IL (ORD) • ??????????????????????? Colorado Springs, CO (COS) ?????????????????????????? CRJ • Delta ????????? Dallas/ Fort Worth Hub (DFW) ????? SkyWest ?????????????????????????? • ?????????? SkyWest ?????????????? ,000 ?? • DOT ????????? SkyWest ??????????????????????????????????????? 2004. ?? [pic]2005 • SkyWest, Inc. ???? Atlantic Southeast Airlines ??? Delta Air Lines. • ?????????????????????? Chicago O’Hare. • Sky West Inc. ?????????????????????????? Partner ???????????? United ??? Delta ??????????? 2006 ??????????????????? ?????????????? Legacy ???? 2 ?????? ???????????????????????????????????????????????????????????? ???????????????????????????????????????????????????? ?? 2006 • SkyWest ???????????????????????? CRJ900 ???????????? • Dec 2006 SkyWest Inc. ?????????????????? SkyWest ??????????????????????????

Midwest ??????? Partner ?????????????? ?????????????????????????????????????????????????????? ??????????????????????????????????????????????????????? ?? [pic]2007 • SkyWest Airlines ????????????????? Midwest Connect / Delta Connection / United Express ????????? Legacy ???? 2 ????????? (Delta Connection / United Express) ???????? Outsource ????????????????????????? 20 ????????????? SkyWest Inc. ???????????????????????????????? Denver, Chicago, Los Angeles ??? San Francisco ?????????????????????? United express ?????????? SkyWest Inc.???????????? Outsourcing ???????????????????????????????????????????????????

Delta • SkyWest Delta Connection ?????????????? Department of Transportation ???????????????????????? Cedar ??? Utah ???????? 8 Jan 2008. Source: Annual Report 2007 SkyWest Inc. ????????????? Skywest Inc. 2. ????????? ?????????? ?????? ???????????? ?????????????????????????????????? ?????????? : Bridging the Region Gap from West to East SkyWest Inc. ????????????????????? Regional Airline ??????????????????????????????????????????? Western ??? Eastern ????????????????????????????????????????????????????? SkyWest Airlines ????????????????? ???? ASA ?????????????????????????????????????????????????????????? artner ??? Legacy Airlines ?????? :??????????????????????????????????????? ?????????????????????????? safety / on time arrival / service and quality / fairness and consistency / working together as a team / personal and corporate integrity and maintaining profitability & Efficient Use of All Resources. ??????? SkyWest Inc. ?????????????????????????????????????? ????????????????????????? ??? ???????????????????? ????????????????????????????????????? ???????????? ???? ?????????????? ???????????? : ?????????????????????????? Partner ??? Legacy Airline / ???????????????????????????? ???? ?????????????????????? ??? ??????????????????????????? ?????? : Developed industry-leading reputations for providing quality, low-cost regional airline service. 3. ?????????????????????????????? (Functional Level Strategy) ????????????????????????????????? ???????????????????????????????????????????????????????????? ???? [pic] Inbound Logistics:??????????????????? Service ???? ?????? ????????????? ?????????????????????????? ??????? , ?????????? , ?????? , Ground Handling Equipment, ?????? Operations:??????????????????????????????????????????????? Outbound Logistics:??????????????????????????????????????????? Marketing and Sales: • Distribution ???????

Legacy Airline ??????? Partner ??? • Product Design ???????????????????????????????????????????????????????????? ??????????? ??????????????????????????????????????????????????? ?????????????????????????????? Service :?????????????????? ??????????????????? (Functional Level Strategy) ?????????????????????????????????????????????????????? (Competitive Advantage) ??????????? ?????? 3. 1 Superior Efficiency : ???????????????? Superior Efficiency ??? SkyWest Inc. ???????? Product Design: • ??????????????????????????????????????????? ???????????????????????????????????????????????????????????? 0. 03 USD ???? 0. 095 USD. • ???????????????????????????????????????????????????????????? ????????????????????????????????? ?????????? Partner ??? Legacy Airline • ??????????????????????????????????????? (routine maintenance) ??????????????????????????? ??????????????????????????? Human Resource: • ??????????????????????????? ?????????????????????????? • ???????????????????????????????????????????????????????????? ?????????????????????? ???? – ??????????????????????????????? 90 ??? ??????????????????????? ??????????????????????? ???? ?????????????? ???????? ???????????????? ??????????? ????????????? -?????????????????

Retirement Plans SkyWest Inc. ????????????????????????????????????? ?? ??????????????????????????? – ???????????????????????????????????????????????????????????? ???????????????????????? ??? Teamwork Information System Function: • ????? Interline ??? American Airlines ????????????????????????????????????????????????? Check-in ??????????????? ????????? ??? ??????? • ?????????????????????????????????????????????????? Republic’s Escort Marketing: Product: ???????????????????????????? (Cost per Available seat mile) Place: – ????? Code Sharing ???????????? Market Share ??????????????????????????????????? – ??????? Partner ???

Legacy ???????????????????????????????????????? SkyWest Inc. ??????? ?????????????? ???? 2006 ????????? SkyWest Inc. ?????????????????? 3,114 ????????????????????????????????? 2005 ??? 1,964 ??????????????? (????????? Exhibit 6) ???????????????????????? ?????????????????????????????????????????????????????? 3. 2 Superior Quality ???????????????? Superior Quality ??? SkyWest Inc. ???????? Reliability: ??????????????????????????????? ??? ?????????? ????????????? ???? ??????????? The Aviation Safety Action Program ???????? Program ???????????????????????????????????????????????????????????? ?????????????????????? ??????????

Stetson Quality Suite ??????????????????????? SkyWest Inc. ???????????????? ????????????????????????????? SkyWest Airline ???? Regional Airline ?????????????????????????????????????????????????????? 15 ???????????????????????????????????????????? 2004 ????????????????? 2005 ????????? SkyWest ????????? 84. 5% ???????????????????????????????????????????????????????????? ?????????????????????????? SkyWest ??? 1% ??????????? 50% ????????????????????????????????????????????? 2006 SkyWest Airlines ???????????????????????????????? 1. 2 % ?????????????????????????????? 1. 7 % ??????? Reliability ???????? SkyWest Airlines ?????????????????????? . 3 Superior Innovation: Process Innovation ??? – ????????????????????????? SkyWest Airline ??? ASA ????????? ????????????????????????????????????????? 2 ????????? – ??????? Partner ??? Legacy Airline ???????????????????? ??????????? ???????????????????????? 3. 4 Superior Customer Responsiveness ??????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ?????????????? ??? ??????????????????????????????????????? SkyWest Airlines ?????????????????? DOT ?????????????????????????????????????? 2 ???????????? 2003-2004 ???????????? Functional Strategy ??? SkyWest Inc. ???????????????

Superior Customer Responsiveness ????????????? ????????????????????? • Superior Efficiency : Product Design ??? Upgrade ????????????????????????????????????? ??????????????????????????????????????? ???????????????????????????????????? ??? ??????????????????????????? 0. 103 USD ???? 0. 095 USD. ???????????????????????????? • Superior Quality : ???????????????? Customer Service ??????????????? ??? ?????????? ????????????? 4. ????????????????????????????? (Business Level Strategy) ???????????????????????????????? ???????????????????????????????????? (Functional Level Strategy) ??????? ???????????????????????????????? . What needs will be satisfied? SkyWest Inc. ???? Regional Airline ???????????????????????????????????????????????????????????? ?????? ????????????????? Legacy Airlines ???????????????????????????????????????????????????????????? ?????????????????????? partnership ???????????????????????????????????????????????????????????? ??????????????? 2. Who will be served? ??????????????????? ????????????????????????????????????? Connecting flight ???? Legacy Airlines ???????????????????????????????????? (Broad Target) 3. How will those needs be satisfied? ????????????????????????? On-time service with quality. ???????

Business Strategy ??? SkyWest Inc. ??? ??? Cost Leadership ????????? Competitive Positioning ????????? ?????????? Efficiency ????????????? ?????????????????? Quality ?????????????? ??????????????? – ???????????????????????? ??????????????????????????????????????????????????????? ???????????????????????????? – ??????????????????? Business ??? Leisure (Broad Target) ?????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????? Legacy Airlines ??????? partner – ????????????????????????????????????????? ???? Western ??? Eastern – ???????????????? Customer Services) ??????????????? ??? ?????????? ????????????? ?????????? Business Strategy ???????????????????? Functional Strategy ??????????????????? Superior Efficiency ??? Superior Quality ??????????????? Superior Customer Responsiveness 5. ????????????????????????????? (Corporate Level Strategy) ????????????????????????????? ???????????????????????????????????????????????????????????? ?????????????? ?????????? SkyWest Inc. ????????????????????? ??? 1. ??????????????????????????? Concentration Growth: • ??? Horizontal Growth ???????????????? ASA ???????????????????????????? ?????????? Partner ???

Legacy Airline ????????????????????????????????????????????????? ??????????????????????????? ????????????? Partner ??? Legacy Airline ????????????????????????? Partner ???????????????? ?????????? (Contract Agreement Term) ????????????????????? • ??? Intensive Growth ????????????????????????????????????????????????? ???? ??? Improve Competitive Position ???????????????????? ?????????????????????????????? Regional Airline ??????????????????????????????????????? ??????????? ?????????????????????????????????????????????? 2. ??????????????????????? Retrenchment ??? Sell-out ???????????? National Parks Transportation ???

Scenic Airlines ?????????????? Atlantic Southeast Airlines (ASA) [pic] ????????????????? ???????????????? ?????????????????? (Concentration Strategies) ?????? ??? 1. Market Penetration ????????? SkyWest Inc. Upgrade ?????????????????????????????? ?? ?????????????????????????????????????????????????????????? (?????????? CRJ ?????????????? 50 ??????? ???????????? ) ??????????????????????????????? Legacy Airline ??????????????? ??????????????????????????????????????????? ?????????? (Contract Agreement Term) ???????? Legacy Airlines 2. Market Development ???????????????? ASA ???????????????????????????? (???????????? ) ?? ?? Eastern ??????????????? ?????????? Partner ??? Legacy Airline ????????????????????????????????????????????????? ??????????????????????????? 6. ???????????????????????????????????????????????????????????? ????????????????????????????????? ???????????????????????????? 6. 1 ??????????????? (Organizational Structure) ?????????????????? SkyWest Inc. ??????? Geographic Structure ?????????????????????????????????????????? ?????????????????????????????????????????????????? ?????????????????????????????? (Destinations) ???????????????????????????????????????????? ?????????????????? SkyWest Airline ??? Atlantic Southeast Airline (ASA) ???????

Functional Structure ??????????????????????????????????????????????????? ???????????????????????????????????????? ???????????????????????????? ???????????????????????????????????????????? Decision Making ????????????????? SkyWest Inc. ??????? Centralized ??????????????????????? ???????? ?????????????????????????????????????? ???????????????????????????? ????????????? (????????? www. SkyWest. com/about/exec. php , www. flyasa. com , www. SkyWest,Inc. htm ) 6. 2 ?????????????? (Organizational Culture) ????????????????? SkyWest Inc. ???????????????? Efficiency and Quality ???? Efficiency : ??????????????????????????????????

Part Time 3 ???? ???????????????????????????????????????? ???????????????? ???????? Ticket Agents / Baggage Handlers ??????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????? SkyWest Airlines ????????????????? $40,000 ??????????????????????????????? ???????????????????????? $202,000 ???????????????? ASA Airlines ???????????????????????????? ???????????????????????????????????????????????????????????? ??????????????????? Quality: ???????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????? • ???????????????? SkyWest Airline Maintenance Department ??????????????????? AMT Award ????????? 3 ??????????????? 2004 – 2006 • ?????????????????????????? ???? The US Department of Transportation ????????? SkyWest ??????????????????????????????????????? 2003 ??? 2004 6. 3 ???????????????????? (Organizational Leadership) “Chairman, President and CEO Jerry Atkin accept the Airline Business magazine award for Regional Airlines Leadership” ?????????????????????? ??????????????????????????????????????????????????? ???????????????????????????????????? ???????????????????????????? ????????????? ?????????????????????? ??????????????????????????????? ????????????????????????????????? ?????????????????? Efficiency and Quality ???????????????????????????? ??????????????????? ??????????????????????? 7. ????????????????????????????????????? (Strategic Control) ????????????? 7. 1 Efficiency: • ????????????????????????????????? SkyWest Inc. ????????????????????????????????? ASA ???????????? Delta ?????????? SkyWest Inc. ???????????????????????????????????????????????????????????? ??????????????????????????????????????? ????? ????????????? ????????????????? ??????? ???????????????????????????????????????

SkyWest ????????????????????????????????????????? ???? ?????????????????? SkyWest ???????????????????????????? 70 ??? 90 ??????? ???????????????????????????????????????????? 50 ??????? • ????? 2007 SkyWest Inc. ????????????????????? SkyWest ???????????? ASA ???????????????????????????????????????????????????????????? ? • ????????? ASA ??????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????? Regional ?????????????????????????? ??????? ?????????? ?????????? ???????????????????????????????????????????????????????????? ?????????????????????? ?? ??????? ?????? SkyWest ??? ASA ???????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????? ????????????????????????????????????? ?????????????????? Cost per available seat ???????????????????????????????????? [pic] 7. 2 Quality: • SkyWest Inc. ???????????????????????????????????????????????????????????? ???????????????????????????????? ???? ???????????????????????????????? ?????????????????????????????????????? ???? The US Department of Transportation ????????? SkyWest ??????????????????????????????????????? 2003 ??? 2004 • ??????????????????

SkyWest Inc. ??????? the Department of Transportation ??? Federal Aviation Administration ???????????????? Stetson Quality Suite ???????? software ???????????????????????????????????????????????????????????? SkyWest Inc. ???????????????????????????????????????????????????????????? ? ??????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????? ???????????????????????????????????????? Partner ??????? Legacy Airline 7. 3 Innovation : • ?????????????????????????? Midwest, Bradford R. Rich ??????????????? , CEO ??? Treasurer ??? SkyWest Inc. ????????????????? SkyWest ???

Midwest ???????????????????????????????????????????????????????????? ?????????????????????????????????????? ??????? ?????????? ????????????????????? ?????????????????????????????????????? • ????????? ASA ???????????????????????????????????????????????????????????? ????????? ?????????????????????????????????? ???????????????????????????????????????????????????????????? ?? Teamwork ???????????????????????????????????????????????????????????? ? ??????????????????? ?????????????????????? 7. 4 Customer Responsiveness : ?????? The US Department of Transportation ????????? SkyWest ??????????????????????????????????????? 003 ??? 2004 ???????????????????????????????????????????????????????????? ???????? Legacy Airlines 8. ???????????????????????????????? (Strategic Evaluation) ????????????? 8. 1 Established standards and targets : Regional Airline ??????????????????????????????????? Partner ??? Legacy Airline ??????? ???????????????????????????????????????????????????????? ???? FAA / DOT ??? TSA ???? ?????????????????? ????? ???????????????????????????????????? Regional Airline ??? Legacy Airline ???????? ??????????????????????? Partner ??? Legacy Airline 8. 2 Create measuring and monitoring system : ???????????

Yield/RPM, Revenue/ASM, Cost/ASM ???????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????????????? ??????????????????????????????????????????? ?????????????? ??? Miss baggage handling rate 8. 3 Compare actual performance against the established targets : ?????????????????????????????????????????? ? ???????????????? 8. 4 Evaluate result and take action if necessary : ??????????????????????????????????????????????????? ????????????????????????????????????????????????? (Statements of Income / Balance Sheets / Air Travel Consumer Report) ??? easuring and monitoring system ???????????????????????????????????????????????????????? 9. ??????????????????????????? ?????????????????????????????????????? ?????????? ?????? ???????????? ???????????????????? ???????????????????????????? SkyWest Inc.???????? ??????????????????? (Functional Level Strategy) : Superior Efficiency ??? Superior Quality ??????????????? Superior Customer Responsiveness ????????? • Superior Efficiency : Product Design ????????????????????????????????????? ????????????????????????????????????? ??????????????????????????????????????? ??? ??????????????????????????? 0. 103 USD ???? 0. 095 USD. Superior Quality : ???????????????? (Customer Service) ??????????????? ??? ?????????? ????????????? ?????????????????? (Business Level Strategy) : Cost Leadership ????????? Competitive Positioning ????????? ?????????? Efficiency ????????????? ?????????????????? Quality ?????????????? ??????????????? – ???????????????????????? ??????????????????????????????????????????????????????? ??????????????????????????????????????? – ??????????????????? Business ??? Leisure (Broad Target) ????????????????????????????????????????????????? ????????? ????????????????????????????????????????? ???????????? Major Airline ???????

Partner – ???????????????? (Customer Services) ??????????????? ??? ?????????? ????????????? – ????????????????????????????????????????? ???? Western ??? Eastern ?????????????????? (Corporate Level Strategy) : 1. Market Penetration ????????? SkyWest Inc. ?????????????????????????????? ???????????????????????????????????????????????????????????? (?????????? CRJ ?????????????? 50 ??????? ???????????? ) ??????????????????????????????? Legacy Airline ??????????????? ??????????????????????????????????????????? ?????????? (Contract Agreement Term) ??????????????? 2. Market Development ????????????????

ASA ???????????????????????????? (???????????? ) ????? Eastern ??????????????? ?????????? Partner ??? Legacy Airline ????????????????????????????????????????????????? ??????????????????????????? ???????????????????????? ?????????????????????? ?????????? ?????? ???????????? ?????????? ????? Bridging the Region Gap from West to East ??? ???? Regional Airline ??????????????????????????????????????????? Western ??? Eastern ??????????????? ????????????????????? Operations ??????????????????????????????????? ??????????????????????????? ??????????????????????????? ???????????????????????????????????????????????????????????? ??????????? Developed industry-leading reputations for providing quality, low-cost regional airline service. 10. ??????????????????????????????????????? (Effectiveness of Strategies) ?????????????????? ????????????? Profitability (ROIC) ??? Profit Growth ???????? 5 ?? ???????????????????????????????????????????????????????????? ????????????? ????????????????? ????????????????????????????????????????????? 5 ?? ????????????????????????????????????????? ??? 5 ????????????????????????? ?????? MESA AIR, ALASKA AIR, EXPRESSJET, PINNACLE AIRLINES ??? REPUBLIC AIRWAYS ?????????????????????????????? 6 ????????? ????????? 002-2006 ??????????????????????????? ?????? ????? : ?????????????????????? |Airlines |2002 |2003 |2004 |2005 |2006 | |SKYWEST |86. 87 |66. 79 |81. 95 |112. 27 |145. 81 | |MESA AIR |-11. 27 |25. 31 |26. 28 |56. 87 |33. 97 | |ALASKA AIR |-118. 60 |13. 50 |-15. 30 |-5. 90 |-52. 60 | |EXPRESSJET |84. 28 |108. 18 |122. 77 |97. 99 |92. 7 | |PINNACLE AIRLINES |30. 79 |35. 07 |40. 73 |25. 70 |77. 80 | |REPUBLIC AIRWAYS |7. 69 |36. 14 |38. 85 |60. 65 |79. 51 | |Total |79. 75 |284. 98 |295. 28 |347. 58 |377. 05 | (Source : Annual Report year 2002-2006 ?????????????? ) ????????? Plot ???? ?????????????????????????????????????????????????????? 2002-2006 ????????? [pic] ???????????????????????????????????????????????????????????? ???? ????? SkyWest Inc. ????????????????????????????????????? ??????????????????????????????????? ????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ??????? SkyWest Inc. ????????? 2005 ????????? SkyWest Inc. ???????????????????????????????????????????????????????????? ?? ???????????????????????????????????????? SkyWest Inc. ???????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????????????? ??????????????????????????? ??? ????????????????????????????????????? ASA ???????????? Delta ???? 2005 ?????????????????? ???????????????? ??????????????????? ???????????? ????????????????????????????????????????? ???????? ??????????????????????????????????????????????????? ???????????????????????????????????????? ?????????????? ASM (Available Seat mile) ??? SkyWest Inc. ????????????????????????????????????????????? ??????????????????????????????????? (Passenger Revenue) ????????????????? ???? Ground Handling Service ???????????????????????????? Major Airline Partner ????????????????? ???????????????????????????? ??????????????????????????????????????? ???????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ??? ???????????????? ??????????????????? ????????????? ????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????? ???????????? ?????????????????????????????????? ??????? ??????????????????????????????????????? ????????????????????????????????????????????? ????????????????????????????? ?????????????????????????????????????????????? ASA ???? 2005 ???????????????????????????????????????????????????????????? ??????? ??????????????????? ??????????????????? ?????????????????? SkyWest Inc. ????????? 2002 – 2006 ????????? ????? : ?????????????????????   |  |  |  |  |  | |  |2002 |2003 |2004 |2005 |2006 | |OPERATING REVENUES: | | | | | | |Passenger | 769,427 | 882,062 | 1,139,580 | 1,938,450 | 3,087,215 | |Ground handling and other | 5,020 | 5,964 | 16,464 | 25,598 | 27,441 | |Total operating revenues | 774,447 | 888,026 | 1,156,044 | 1,964,048 | 3,114,656 | |  | | | | | | |OPERATING EXPENSES: | | | | | | |Total operating expenses | 654,892 | 779,546 | 1,011,268 | 1,743,640 | 2,775,496 | |  | | | | | |Interest expense |3,611 |9,891 |18,239 |53,330 |118,002 | |  |  |  |  |  |  | |  |  |  |  |  | |  |2003 |2004 |2005 |2006 | |OPERATING REVENUES: | | | | | |Passenger |14. 64% |29. 19% |70. 10% |59. 26% | |Ground handling and other |18. 80% |176. 06% |55. 8% |7. 20% | |Total operating revenues |14. 67% |30. 18% |69. 89% |58. 58% | |  | | | | | |OPERATING EXPENSES: | | | | | |Total operating expenses |19. 03% |29. 73% |72. 42% |59. 18% | |  | | | | | |Interest expense |173. 91% |84. 40% |192. 0% |121. 27% | |  |  |  |  |  | ??????? ???????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????????????? ??????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????????????? ???????????????????????????????????????????????????????????? ?????????????????????????? ????????????? 2002 -2003 ???????????????????????????????????????????????????????????? ?? ?????????????????????????????????????????????????????????? ????????????? 2004 ????????? ???????????????????????????????????????????????????????????? ??????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????? ??????????????????????????????????????? ???????????????????????????????????????????????????????????? ??????? 2002 – 2006 ???????????????????????????????????????????????????????????? ???????????????????????????????????????????? ???????????????????????????????????????????????????????????? ??????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????? ????????????????????????????????????????? ????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ??????????????????? ???????????????????? |Airlines |2002 |2003 |2004 |2005 |2006 | |SKYWEST |71. 96% |-23. 11% |22. 71% |36. 99% |29. 87% | |MESA AIR |76. 56% |324. 57% |3. 86% |116. 37% |-40. 27% | |ALASKA AIR |-173. 27% |111. 38% |-213. 33% |61. 44% |-791. 53% | |EXPRESSJET |75. 31% |28. 36% |13. 49% |-20. 18% |-5. 4% | |PINNACLE AIRLINES |116. 10% |13. 91% |16. 13% |-36. 90% |202. 74% | |REPUBLIC AIRWAYS |26. 73% |370. 00% |7. 51% |56. 12% |31. 09% | |Total |190. 78% |257. 33% |3. 62% |17. 71% |8. 48% | ?????? Plot ???? ???????????????????????????????????????????????????? 2002-2006 ????????? [pic] ?????????????? ????? ????????????????????????????????? SkyWest Inc. ???? ?????????????????????????????? ????????????????????????????????? 2002-2006 ?????????? 2003 ???????????????????????????????????????????????????????????? ???????????????

CRJ200s ??????????? EMB120s ???? ?????????????????????????????????????????????? ???????????????????????????????? ??????????????????????????????????????????????????? ????????????????????????????????? ????????????? ROIC ?????????????????? ?????? |ROIC |= |Net Profit (After Tax) | |  |  |Invested Capital | ????????????? ? ?????? ?????? Invested Capital = Total Equity + Total Long-term Debt (????????? http://finapps. forbes. com/finapps/jsp/finance/compinfo/) ???????????????????????????????????? ????????????????????????? (Annual Report) ??? Sky West ????????? 2001-2006 ????????????????? ROIC ????????????????? ???? : ????????????????????? | |2002 |2003 |2004 |2005 |2006 | | | | | | | | |Net Profit (After Tax) | 86,866 | 66,787 | 81,952 | 112,267 | 145,806 | | | | | | | | |Total Asset | 999,384 | 1,529,210 | 1,662,287 | ,320,646 | 3,731,419 | | | | | | | | |Total Equity | 638,686 | 709,063 | 779,055 | 913,198 | 1,178,293 | |Long-Term Debt | 125,379 | 462,773 | 463,233 | 1,422,758 | 1,675,626 | | | | | | | | |Total Invested Capital | 764,065 | 1,171,836 | 1,242,288 | 2,335,956 | 2,853,919 | | | | | | | | |ROIC |11. 37% |5. 70% |6. 60% |4. 81% |5. 11% | (Source: Annual Report from www. SkyWest. com) ???????????????????????? ROIC ??? SkyWest Inc. ?????????????? ROIC ????????????? 5 ????????????????????????? ?????? MESA AIR, ALASKA AIR, EXPRESSJET, PINNACLE AIRLINES ??? REPUBLIC AIRWAYS ?????????????????????????? 6 ????????? ????????? 2002 – 2006 ????? ????? ROIC ??????????? Airlines |2002 |2003 |2004 |2005 |2006 | |SKYWEST |11. 37% |5. 70% |6. 60% |4. 81% |5. 11% | |MESA AIR |-5. 67% |8. 14% |3. 87% |6. 99% |4. 44% | |ALASKA AIR |-7. 84% |0. 85% |-0. 92% |-0. 33% |-2. 74% | |EXPRESSJET |31. 53% |39. 46% |42. 49% |27. 21% |20. 37% | |PINNACLE AIRLINES |37. 52% |48. 96% |34. 67% |18. 41% |35. 68% | |REPUBLIC AIRWAYS |- |7. 18% |3. 97% |3. 44% |3. 99% | ????????? Plot ???? ????????????????????????????????????????????? ????????? [pic] ?????????????????? ????????????????????????????????????? SkyWest Inc. ????????????? ROIC ?????????????? ???????????????? 2003, 2005 ?????????????????????????????????????????????????????????? 2006 ?????????????????????????????????????????????????????? ??????????????????????????????????????????????? ?????????????????????????????????????????????? ????????????????????????????????????????????????? ???? ???????????????????????????????????????????????? ????????????????????? 2003 ?????????????????????????? CRJ200s ??????????? EMB120s ???? ?????????????????????????????????????????????? ??????? 005 ??????????????????????????? ASA ???????????? Delta ?????????????????????????????????????????????????? ???????????????????????????????????????????? ?????????????????????????????????? ???????????????????????????????????????????????????????????? ??????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ???????? ???????? ROIC ???????????????????????? ???????????????????????????????????????????????????????????? ??????????????????? ???????????????????????????????????????????????????????????? ??????????????????????????????????????? 2005 ??????

ROIC ?????????????????????????????????????? ?????????????????????????????????????????????????????? 11. ?????????????? (Problems) ????????????????????????? SkyWest Airline : ??????????????????????? (Miss baggage handling) Atlantic Southeast Airline : – ??? Cancel flight – ?????????????????? ???????????????????????????????????????????????? ???????????????????????????? – ??????????????????????? (Miss baggage handling) – ????????????????????????????? (On-time) ??? ASA 12. ??????????? (Issues) ???????????????????????????????????? 1. ???????????????? Partner ??? Low Cost Airlines (South West Airline and Jet Blue) 2. ?????????????? Partner ???????????????? ??????????????? 13. ?????????????????????????? (External Environment Analysis) ???????????????????????? ?????? (External Strategic Factors) ?????????? ????? (Opportunity) ?????????? (Threat) ????????????????????????????????????????????????????? (Attractive or Unattractive Industry) ???????????????????????????? 13. 1 General Environment ????????????????????? ???????????????? [pic] a) Economic segment ?????????????????????? ???????????????????????????????????????????????????????????? ??????????????????? ?????????????????????????????????????????????????????????? ???????????????????? 4 ????????????????????????? ?????????????????????????????? ????????????? ??????????????? ???????????????? US Inflation rates | |[pic] |Current Inflation Rate | |Year | |Jan | |Feb | |Mar | |Apr | |May | |Jun | |Jul |Aug | |Sep | |Oct | |Nov | |Dec | |Ave | | | |2009 | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | |NA | | | |2008 | |4. 28% | |4. 03% | |3. 98% | |3. 94% | |4. 8% | |5. 02% | |5. 60% | |5. 37% | |4. 94% | |3. 66% | |1. 07% | |0. 09% | |3. 5% | | | |2007 | |2. 08% | |2. 42% | |2. 78% | |2. 57% | |2. 69% | |2. 69% | |2. 36% | |1. 7% | |2. 76% | |3. 54% | |4. 31% | |4. 08% | |2. 85% | | | |2006 | |3. 99% | |3. 0% | |3. 36% | |3. 55% | |4. 17% | |4. 32% | |4. 15% | |3. 82% | |2. 06% | |1. 1% | |1. 97% | |2. 54% | |3. 24% | | | |2005 | |2. 97% | |3. 01% | |3. 15% | |3. 51% | |2. 0% | |2. 53% | |3. 17% | |3. 64% | |4. 69% | |4. 35% | |3. 46% | |3. 42% | |3. 9% | | | |2004 | |1. 93% | |1. 69% | |1. 74% | |2. 29% | |3. 05% | |3. 27% | |2. 99% | |2. 65% | |2. 54% | |3. 9% | |3. 52% | |3. 26% | |2. 68% | | | |2003 | |2. 60% | |2. 98% | |3. 02% | |2. 22% | |2. 6% | |2. 11% | |2. 11% | |2. 16% | |2. 32% | |2. 04% | |1. 77% | |1. 88% | |2. 7% | | | |2002 | |1. 14% | |1. 14% | |1. 48% | |1. 64% | |1. 18% | |1. 07% | |1. 46% | |1. 0% | |1. 51% | |2. 03% | |2. 20% | |2. 38% | |1. 59% | | | |2001 | |3. 3% | |3. 53% | |2. 92% | |3. 27% | |3. 62% | |3. 25% | |2. 72% | |2. 72% | |2. 65% | |2. 13% | |1. 0% | |1. 55% | |2. 83% | | | |2000 | |2. 74% | |3. 22% | |3. 76% | |3. 7% | |3. 19% | |3. 73% | |3. 66% | |3. 41% | |3. 45% | |3. 45% | |3. 45% | |3. 39% | |3. 8% | | | |1999 | |Fiscal Year |Domestic |International |Total |% change | |2006 |660. 9 |89. 7 |750. 6 |0. 46 | |2007 |693. 3 |75. 8 |769. 1 |2. 46 | |2008 |713. 8 |79. 8 |793. 6 |3. 19 | |2009 |735. 7 |84 |819. 7 |3. 29 | |2010 |758. 9 |88. 3 |847. 2 |3. 35 | |2011 |782. 6 |92. 9 |875. 5 |3. 4 | |2012 |807. 7 |97. 6 |905. 2 |3. 39 | |2013 |833. 4 |102. 3 |935. 7 |3. 37 | |2014 |860. 5 |107. 2 |967. 7 |3. 42 | |2015 |888. 4 |112. 3 |1,007. 1 |4. 07 | |2016 |917. 7 |117. 6 |1035. 3 |2. 80 | |2017 |848. 4 |123. 1 |1071. 6 |3. 51 |

Source: Forms 41 and 298-C, US Department of Transportation ?????????????? Forecast ???????????????????????????????????????? % Passenger change ?????????????????? [pic] Source: RAA Industry Life Cycle • ??????? Forecast % Demand Passenger change ??? Airline Industry ????????????????????????????????????????????????? 2006 ?????????????? Life cycle ??? Airline Industry ????????????????????? Airline Industry ???????????????? Regional Airlines ????????????????????????????????? Regional Airlines ??????????????????????????????????? 1970-2006 ??????????????? Life cycle ??? Regional Airlines ???????????????????????????????? ???? ??????????????????????????????????? ? ??????? Industry Life Cycle ?????????? Growth ) Strategic Groups [pic] ??? Y ??? Performance ????????????????????? ?????? ??????????? ????????????? ???????????? ???????????? ????????????? ???? Performance ???????????????????????????? Partner Airline ??? Legacy ??? X ??????????????????????????????????????????????????????????? c) Strategic Types : Strategic Type ???????????????????????? Regional Airline ??????? Defender ????????? Regional Airline ?????????????????????? ?????????????????????????????????????????? ??????????????????????????????????????????????? ??????????????????????? ???????????????????????????????????? Performance ???????????????????????????? Partner ??? Legacy Airline ????? ???????

Regional Airline ?? ??? • ???????????????????????? ?????????? ??????????????????????????? Legacy Airline ????????? • ????????????????????????????????????? ?????????????????????????????????? ???? FAA TSA DOT ?????????????????????? ?????????????????????????????? Upgrade ???????????????????????????????????????????? • ????????????????????????? • ???????????????????????????????????????????????????????????? ??? • ?????????????????????????????????????????? ????????????????????????????? • ??????????????????????????????????????????????????????? d) Key Success Factors : • On Time Schedule ????????????????????????? ??????????????????? Sector ???????? • ????????? ???????????????????? Regional Airlines ???????????????????????????????????????????????????????????? ? ?????????????????????????????? ???? Hub ?????????????????????????????????????????????????? ???????????????????????????????????????????? ???????????????????????????????? Time Elasticity ??? ??????????????????????????? • ????? Destinations ?????? Regional Airline ?????????????????????????? ??????????????????????????????? ???????????????????????????????????????????????????? • Cost ?????????????????? Regional Airline ???????????????????????????????????????????????????????????? ??????????????? ?????????????????????????????????????? ?????????????? ??????????????????????????????????????????????????????????? ???????????????????????????????????????? Partner ?????????????????????????????????????????????

How to cite Skywest Inc, Essays

Choose cite format:
Skywest Inc. (2018, Sep 20). Retrieved October 14, 2019, from https://phdessay.com/skywest-inc/.