Quiz 4

To gather formal information about audience members’ attitudes, beliefs, and values, you can
ask open-ended and closed-ended questions on a survey.
Information such as age, race, gender, education, and religious views are part of
demographics.
Collecting information about an audience concerning their age range, gender, and ethnicity is part of
a demographic analysis.
For his informative speech assignment, Greg has chosen the World Bank as his topic. But before he develops this speech any further, he compiles a questionnaire for the audience to determine their personal knowledge, interest, and attitudes about this issue. What is the term for this technique?
formal audience analysis
In discovering that the audience members have similar cultural characteristics, are about the same age, and have relatively the same education level-although they don’t have the same socioeconomic background-the speaker is trying to discover
common ground.
A speaker who analyzes the listeners and the occasion and adapts the speech to them is defined by your text as a(n)
audience-centered speaker.
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It is important to know the approximate education level of your audience because
people with more education usually have a larger vocabulary.
A good speaker should ethically use the information gathered in an audience analysis so that the message will be clearly understood by them. According to your text, this process is called
audience adaptation.
You’re deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge out loud their opinions on a couple of topics, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using?
a close-ended, formal audience analysis survey
What is ethnocentrism?
the attitude that one’s own cultural approach is superior to those from other cultures
Audience members who place more importance on nonverbal than verbal messages from a speaker might be from _____ cultures, whereas those placing more emphasis on what was said than the nonverbal messages might be from _____ cultures.
high-context; low-context
As defined by your text, analyzing the audience’s income, occupation, and education refers to
socioeconomic status.
That portion of a person’s background that relates to a national or religious heritage is known as
ethnicity.
A situational audience analysis includes an evaluation of
the time and place of your speech, the size of your audience, and the occasion.
A segment of your audience that you most want to address or influence is the
target audience.
Which of the following concepts in a psychological analysis are the audience’s concepts of right and wrong, good and bad?
values
Trying to determine what an audience believes or thinks about a speech topic is termed
psychological analysis.
The textbook recommends this, whether separately or with a target audience focus, when reflecting the diversity of your audience.
using a variety of strategies to reach the different listeners
As part of planning for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the Act, did they think parts or the entire Act should change, etc. Was this a good idea, according to your text?
Yes; this form of psychological audience analysis is a good thing to do for any kind of audience.
As a requirement for your biology class, you must attend a speech by a visiting scholar in biology. What kind of audience will you be a member of at this event?
a captive audience
Brent was presenting a speech on childhood diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. According to your text, which statement concerning Brent’s speech is more correct?
A speaker’s personal experience makes him more credible to his audience.
Savena needed room to move during her speech, but when she arrived to make her presentation, she learned that she would have to use a microphone affixed to a lectern. What was Savena’s mistake?
not conducting a pre-speech situational analysis
TJ is giving a speech on reasons why recycling is everyone’s responsibility. During this speech, TJ notices that his audience isn’t making eye contact with him, that there is a lot of restless movement, and that the audience’s faces seem blank. How should TJ respond to this negative feedback?
illustrate the point with a funny, personal example
Veronica was watching her audience carefully during her speech. After a few minutes, she noticed several class members staring at her with a glazed look in their eyes. She immediately picked up the speed of her speech and moved on to a colorful visual. What was Veronica responding to?
nonverbal audience cues
When Robert asked his class, “How many of you just don’t have enough time to do all the things you want to do in a day?” as his speech introductory device, almost everyone in the audience raised their hands. Robert took this audience reaction as
an indication of nonverbal responsiveness.