The research question “Does the online shopping affect to purchase decision of shoppers who retain visiting and buying clothes from the store or the market in London area? ” 3. 1 evaluate techniques for use with quantitative data in the research proposal The quantitative data is sample and objective. The figure is showing in statistic such as the count of frequencies, rate of percentages or another statistic way of actual absence of behaviour.
There are a number of approaches to collect quantitative data such as surveys, questionnaires (close-ended questions), clinical test. The quantitative data mostly is used with large sample. It is no need for the participant to put their name on the questionnaires which is help to gain more data than qualitative data collection method that required the personal detail (will be explain more in 3. 2) . The data analysis will be display in the bar chart, pie chart, graph or histogram.
The researcher can be clearly to understand and compare result in general. From the research question which is about the behaviour of shopper to make a purchase decision on buying cloth. The quantitative collection that would be the most appropriate to implement in this research should be the close-ended questionnaires because the survey and questionnaires can be complete namelessly, thus it allows to get a lots of data from great number of sample from the sample field either or the internet.
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The close-ended questionnaires are easy to analyse and compare because it can be done in term of rate of percentages or histogram. However, some of the participant might give the dishonestly responses cause of the biased result. This data collection method provide researcher to cover a wide range of the research question but only in the general view it cannot provide in-depth opinion of participant. The cost to process this data collection is inexpensive unless using conducting the survey via the telephone.
It may take moderate of time required depends on the system that the researcher will conduct for example mail and telephone would be take more time that give the questionnaire papers in sample area. 3. 2 evaluate techniques for use with qualitative data in the research proposal The qualitative data is about “Why” which is help the researcher to find out more depth information and being clear perspective in the research question. The qualitative collection methods such as the surveys, open-ended questionnaires, interview, focus group etc.
Most of this method requires a long period of time and money to support the conducting. According to the research question which is related on the shopper’s behaviour. Therefore the interview would be the ideal method to collect the data because it offer full stories and depth information which is given the flexibility to research for exploring topic in detail and varied perspective. Moreover the interview method gives a chance for interviewer to explain the question that interviewees not understand clearly and get the right information from interviewees.
However in reality, The conducting of the interview data collection method is difficult to produce because It is required the highly skilled interviewer and honest who can control the scope of the answers related to the subject, unbias and create the comfortable atmosphere to interviewees, It is also need to prepare the closed area for the interview in term of protecting the interruption for environment. Moreover It is numberless of people to participate the interview because it need to ask the personal detail in case of following or re-collecting the data which is uncommonly to encourages people getting involve.
Apart from the difficult of conducting, the interview is time consuming and expensive for this research. Although, it is hard to conduct the interview but there are another way to gain detailed information from participant by using the open-ended questionnaires. It is inexpensive method and the researcher can conduct it together with the closed-ended questionnaires. From this way it increasing an opportunity to get more in-depth information and research can be provide the critical analysis.
It might be difficult to interpret wording or phrases that participant be using and it is often that people not given the answer in the questionnaires which cause of the missing data. As stated by the research question, The possible sample area that can be collect the data would be chosen mainly in Camden lock market and online social website as facebook or alternatively student in the college. The methods that would be using in this research would be closed-ended and open-ended questionnaires in term of to cover the wide objective of topic and get some detail from the questionnaire.
This both methods can be gathering data to each other. The researcher can be able to produce the questionnaire in one page and unneeded name, Thus participants would pleasant to do it. As the reason as present before, The mixed questionnaires would be suitable to apply for the crowded market as Camden lock market that mostly of the people busy at shopping because it required less time for participants to complete and it is in expensive to conduct for research even though, it require moderate time. References
Richard Gay,Alan Charlesworth, and Rita Esen, (2007) , “ Online marketing – a customer-led approach” Oxford university press, Great clarendon street ,Oxford Sarah Quinton and Teresa Smallbone (2006) , “Postgraduate research in business - a critical guide” SAGE publications LTd. Saunders,Lewis and Thornhill (2007), “Research methods for business students (fourth editon)”, Pearson education limited. “Overview of Qualitative Methods and AnalyticTechnique” http://www. nsf. gov/pubs/1997/nsf97153/chap_3. htm “ Evaluation method” http://socrates. berkeley. edu/~pbd/pdfs/Evaluation_Methods. pdf
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