Last Updated 04 Jul 2018


Essay type Research
Words 681 (2 pages)
Views 340


Nike Inc.'s business objective is to bring innovative products that speak of quality to athletes everywhere while maximizing value for its shareholders, according to the company's filing with the U.S. Securities and Exchange Commission.  To achieve both ends, the company focuses on three areas to obtain its financial objectives.  These key areas are:

Delivering superior products to consumers Maintaining operational excellence by lowering product costs; increasing productivity; Maximizing working capital; Using capital so that shareholders will obtain value for their investments.

Financial Objectives

Based on the Motley Fool's Web site, Nike's long-term financial objectives include: revenue growth of more than fifty percent to $23 billion by 2011, rise in mid-teens earnings; higher return on investments and cash flows; and consistency in financial results.

Sales and Marketing

In order to maintain its market leadership, Nike responds to sports trends and adjusts its product mix, develop new ones and promote them through aggressive marketing.  Its timely and on time response to consumer demands are essential elements for the company to achieve its sales and profitability targets.

For the fiscal year 2007, Nike's U.S.

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Nike. (2018, Jul 04). Retrieved from

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