MIS Chapter 8 Terms

Social Media
SM. The use of information technology to support the sharing of content among networks of users. Enables people to form communities, tribes, or hives, all of which are synonyms that refer to a group of people related by a common interest. Tribes and hives are in vogue among business and technology writers. Also known as the convergence of many disciplines.
Social Media Information System
SMIS. An information system that supports the sharing of content among networks of users.
User Communities
These are formed based on mutual interests and transcend familial, geographic, and organization boundaries. Most people belong to several.
Viral Hook
Some inducement, such as a prize or other reward for passing communications along through the tiers.
Social Media Sponsors
Companies and other organizations that choose to support a presence on one or more SM sites. Microsoft’s Office365.com page does this.
Social Media Application Providers
The companies that operate the SM sites. Facebook, Twitter, LinkedIn, and Google are all providers of this kind.
In the context of SMIS, this can be smartphones, desktops, laptops, and any other device that can be used to access SM sites.
In the context of SMIS, this can be browsers and mobile OS that enable accessing of SM sites, like iOS, Android, and Windows 8.
Content Data
Data and responses to data that are contributed by users and SM sponsors. You provide the source content data for your Facebook site, and your friends provide response content when they write on your wall, make comments, tag you, or otherwise publish on your site.
Connection Data
Data about relationships. On Facebook, for example, the relationships to your friends are this kind of data. The fact you’ve liked certain organizations and pages also fall in this category.
In the context of SMIS, this is how software is used to interact in the SM. How people use the SM, like how to post as well as what to post!
In the context of SMIS, these are users of SM, and all have unique interests as well as individual ways of using the SM sites.
Not Free
Not all SM are free. The big ones are, though!
Hyper-Social Organization Theory
The theory made by Gossieaux and Moran identify two kinds of communities that are important to commerce: defenders of belief, and seekers of the truth.
Defenders of Belief
These communities share a common belief and form their hive around that belief. They seek conformity and want to convince others of the wisdom of their belief. A group that believes Google+ is far superior to Facebook will engage in behaviors to convince others that this is true. They facilitate marketing and sales activities.
Seekers of the Truth
These communities share a common desire to learn something, solve a problem, or make something happen. Cardiac surgeons who want to learn how to motivate their patients to exercise appropriately seek the truth. Incredible problem solvers, and highly innovative! Customer service is key here, as they are likely to always be looking for the best product, not a particular brand to remain loyal to.
Social CRM
A dynamic, SM-based CRM process. The relationships between organizations and customers emerge in a dynamic process as both parties create and process content. In addition to the traditional forms of promotion, employees in the organization create wikis, etc. Enables the customer to have an individual, customized relationship with the company.
The dynamic social media process of employing users to participate in product design or product redesign. eBay often solicits customers to provide feedback on their eBay experience.
Enterprise 2.0
The application of social media to facilitate the cooperative work of people inside organizations. Can be used in operations and manufacturing to enable users to share knowledge and problem-solving techniques.
Coined by Andrew McAfee, this is the definition of 6 characteristics that define Enterprise 2.0.
Search for content inside the organization.
Link, the ability for workers to reference data like they find in the web.
Author original content using blogs, discussion groups, etc.
Tagged, like content on the web. Tags are organized into structures, as is done on the Web sites such as www.delicious.com.
Extensions, A process where workers can rate tagged content and use tags to predict content that will be of interest to them.
Signaled, where workers want to be notified when something of interest to them happens in organizational content.
Content structure that has emerged from the processing of many user tags.
As defined by Karl Marx, the investment of resources for future gain, such as in factories, machines, manufacturing equipment, etc.
Human Capital
The investment in human knowledge and skills for future gain. By going to college you are actively investing in your human capital.
Social Capital
According to Nan Lin, the investment in social relations with the expectation of returns in the marketplace. When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital. Adds value in four ways: Information, influence, social credentials, and personal reinforcement
Value of Social Capital
Determined by the number of relationships in a social network, but the strength of those relationships, and by the resources controlled by those related.
Relationships in social networks can provide news about opportunities, alternative problems, and other factors important to business pros. One of the four ways to add value according to Nan Lin.
Opportunity to impact decision makers at your employer or in other organizational structures, such as reporting relationships.
Social Credential
Having many reputable names in your network builds this up considerably.
Personal Reinforcement
Having a strong social network can be gratifying to the user due to a refining of your definition of yourself as a business professional. Easier to see your accomplishments.
Strength of a Relationship
The likelihood that the entity (person or other organization) in the relationship will do something that benefits the organization.
Number of Relationships x Relationship Strength x Entity Resources
Social Capital = ?
(Use the formula, it has 3 components).
Social Media Policy
The first step that any SM-aware organization should take is to develop and publicize this. A statement that delineates employees’ rights and responsibilities.
User Generated Content
UGC. Content on your SM site that is contributed by nonemployee users, this is the essence of SM relationships.
Protected Data
Data about candidates’ sex, race, religion, sexual orientation, and disabilities that is illegal to use for hiring decisions. It is clear that none of this data should influence such decisions in most cases, but this can sometimes be cloudy. What if you’re a mountain ranger who is in wheelchair?