Last Updated 27 Jul 2020

Media and Sexuality

Category Entertainment, Media
Essay type Research
Words 602 (2 pages)
Views 301

I feel the embarrassment of women in advertising usually focus on women being considered as male sexual objects. The complete AXE campaign in commercials treats both men and women as dense idiots, and assumes that young men will believe that spraying crap on themselves will attract hot young women. The commercials has the man spraying magic cologne known as Axe, he becomes the sexual object of women's desire. Literally hundreds of women are running through the Jungle hunting down a smell as their life depends on it. When they reach the meal, the prey, which is a man is spraying Axe all over his body.

The sad part is how many guys fall for it. The advertising works. My teenage stepson has his cronies over constantly during the week and weekends. My basement known as the hangout smells like an Axe bomb Just got dropped. When their friends who are girls are coming over it is the worst, they put on twice as much. I basically want to suffocate myself in sweet smelling air fresheners, It reminds me of my high school experience when all the teen boys drowned themselves in Calvin Klein cologne. I have tried to ell them that they might be actually offending some of the girls, because they might have viewed the Axe commercial.

Their response Is "No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that If they spray themselves with something In a can that beautiful women as defined by the media will intensely throw themselves at them? The commercial shows attractive women tackling down guys that spray It on but It also makes guys look like Idiots because In real life no one believes putting on a cheap body spray will attract anyone. It concern me because guys who has low self esteem or are suffering from not being attracted to women are desperate enough to buy Axe products.

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In the Harden's ad, well-known celebrity, Kim Sardinian, Is and Is shown eating one of the hamburger chain's salads. There are two strategies going on In the ad. The first one Is the use of a celebrity to sell the product, and the second one Is the plan that uses sex appeal. The low cut dress shows off Christian's full cleavage, and the spotlight seems to be on that feature Instead of the focus merchandise, the salad. The media plays sexuality because Its market led; they give people what they want, when they want It. For men, beauty In women Is very Important, for women beauty In men Is less.

A man can be considered very attractive by women without being particular handsome, or handsome at all. Media and Sexuality By sprightliness's have viewed the Axe commercial. Their response is "No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that if they spray themselves with something in a can that beautiful women as defined by the media cackling down guys that spray it on but it also makes guys look like idiots because in celebrity, Kim Sardinian, is and is shown eating one of the hamburger chain's salads.

There are two strategies going on in the ad. The first one is the use of a celebrity to sell the product, and the second one is the plan that uses sex appeal. The that feature instead of the focus merchandise, the salad. The media plays sexuality because its market led; they give people what they want, when they want it. For men, beauty in women is very important, for women beauty in men is less. A man can be

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Media and Sexuality. (2017, Nov 12). Retrieved from https://phdessay.com/media-and-sexuality/

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