Case: McCain Foods Limited
Using the case titled 'McCain Foods Limited: Global Fries—Good in Any Language' on pages 100-101 in your text, please answer the following questions:
- If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market?
- Much of McCain’s global success seems to be closely tied to the success and efforts of its clients, McDonald’s and KFC. Describe how successful you think McCain would have been if it had gone into China with just its own brand name.
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