Last Updated 18 Jan 2021

McCain foods essay

Category Agriculture, Food
Essay type Research
Words 205 (1 page)
Views 102

Case: McCain Foods Limited

Using the case titled 'McCain Foods Limited: Global Fries—Good in Any Language' on pages 100-101 in your text, please answer the following questions:

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  1. If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market?
  2. Much of McCain’s global success seems to be closely tied to the success and efforts of its clients, McDonald’s and KFC. Describe how successful you think McCain would have been if it had gone into China with just its own brand name.

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