Marketing Ch 5 Quiz

Which of the following entities is at the center of the marketing environment?
Which of the following frameworks for analysis is comprised of a company’s capabilities, competitors and corporate partners?
Immediate environment
The primary strength of Pepsi is the manufacture, distribution, and promotion of carbonated beverages. These describe which factor of a Pepsi consumers’ immediate environment?
Company capabilities
In the immediate environment, what is the first factor that affects the consumer?
The company itself
When a firm evaluates how other companies react to the firm’s marketing activities, it is attempting to understand what aspect of the immediate environment?
Its competitors
Ford Motor Company engages in partnerships with its suppliers, component part makers, unions, transport companies, and dealerships—collectively known as its
corporate partners.
Your text describes the macroenvironmental factors that operate in the external environment by which acronym?
Culture, demographics, social issues, technological advances, economic situations, and the political/regulatory environment are all factors that make up which of the following frameworks of analysis?
Macroenvironmental factors
Broadly defined, _____ is (are) the shared meanings, beliefs, morals, values, and customs of a group of people.
When McDonald’s opened its fast-food restaurants in European locations, it had to modify its product offering primarily due to differences in
country culture.
In New England, soft drink beverages are called soda while in many other parts of the country they are called pop. This is an example of the effects of
regional culture.
Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets?
Consumers who have similar purchase behaviors because they have shared experiences and are in the same stage of life are known as a _____ cohort.
Which of the following groups of people are referred to as Digital Natives?
Gen Z
_____, also known as Millennials, constitutes more than 60 million members in the United States alone and were born between 1977 and 2000.
Generation Y
The first generation of “latchkey” children, known as _____, includes those born between 1965 and 1976.
Gen Xers
After World War II, the birthrate in the United States rose sharply, resulting in a generational cohort known as
Baby Boomers.
Which of the following best describes the current income distribution in the United States?
Income between the highest-income and lower-income groups has grown more polarized.
_______ consumers in the United States have increasing influences on mainstream U.S. culture and the buying power of this group is projected to reach $1.3 trillion in 2015.
Which ethnic group represents the fastest-growing minority population and tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?
Asian Americans
Advertising guidelines stating that companies cannot link unhealthy foods with cartoon and celebrity figures is geared toward which social trend?
Health and wellness concerns
The social trend of _____ is causing consumers to question whether or not firms are truly operating with consideration for the environment or simply changing marketing efforts in order to appear that they are.
greener consumers
Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of
_____ involves a strategic effort by firms to supply customers with environmentally friendly merchandise.
Green marketing
The ability of marketers to use mobile applications, Facebook, and Twitter to more effectively target and reach their customers is an example of which macroenvironmental factor?
Technological advances
An important economic factor that refers to the persistent increase in the prices of goods and services is called
Which of the following is the most likely result of inflation?
Consumers will switch to less expensive options for necessities.
The cost of borrowing money is measured by
interest rates.
Which of the following laws was passed to prohibit monopolies and other activities that would restrain trade or competition, as well as make fair trade within a free market a national goal?
1890 Sherman Antitrust Act
Which of the following is not an example listed in your text of legislation that has been passed to protect consumers?
Retailers must honor price-match guarantees from other stores.