Journalism

Folio
A line showing the page number, date, paper name, etc.
Jump line
The page number this story continues from
Liftout quote
A quotation from the story given graphic emphasis (also called a pull quote or breakout)
Subhead
A boldface line of type used to organize the story and breakup text
Gutter
The white space running vertically between elements on a page
Bastard measure
Type set in a different width than the standard column measure
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Sig
A special label set into stories giving typographic emphasis to the topic, title, writer’s name, etc. (also known as a logo or a bug)
Standing head
A label used for packaging special stories or features
Jump headline
A headline treatment reserved for stories that are jumping from another page (styles vary from paper to paper)
Photo credit
A line giving the photographer’s name (often adding the paper or wire service he or she works for)
Text
Type for stories set in a standard size and typeface, stacked in columns (or legs)
Sidebar
A related story, often boxed, that accompanies the main story
Cutoff rule
A line used to separate elements on a page
Cutout
A photo in which the background has been cut away (also called a silhouette)
Teasers
These promote the best stories inside the paper (also called promos or skyboxes)
Flag
The newspaper’s name (also called a nameplate)
Infographic
A diagram, chart, map, or list that conveys data pictorially
Deck
A smaller headline added below the main headline
Display head
A jazzed-up headline that adds drama or flair to special stories
Jump line
A line telling the reader what page this story continues on
Logo
A small boxed title (with art) used for labeling special stories or series
Cutline
Information about a photo or illustration (also called a caption)
Reverse type
White words set against a dark background
Headline
The story’s title or summary, in large type above or beside the text
Refer
A brief reference to a related story elsewhere in the paper
Mug shot
A small photograph (usually just the face) of someone in the story
Byline
The writer’s name, often followed by key credentials
Initial cap
A large capital set into the opening paragraph of a special feature (also called a drop cap)
Standing head
A label used for packaging special items (graphics, teasers, briefs, columns, etc.)
Index
A directory of contents