It is also acknowledged by the reader of this business plan that the information furnished In this plan, other than information that is in the public domain, may cause errors harm or damage to J Soccer and will be kept In the strictest confidence. Upon request, this document is to be immediately returned to J Soccer. Signature Name (typed or printed) Date 1. Introduction to the Business Plan J Soccer Complex, will bring the only Indoor soccer complex to the fast growing population of Johnston County, NC. J Soccer will provide two indoor soccer fields, soccer shop, and concessions for all ages young and old too enjoy.
Soccer leagues will be available for all ages and fields will be available for rentals, birthdays, and camps. The facility will be located somewhere near the Intersection of Interstate 40 ND Why 42, providing easy access from surrounding towns. ICC Soccer covers many age groups, but our target group to register are kids ages four to twelve, as they will provide the best repeat business opportunity. Our secondary group will be adults ages 24 to 60, as they provide important adult league and nightly use of facility. This group will also be a key target for concessions as beer and food J Soccer will be a corporation owned by several investors.
Majority ownership will be held by Scott Stephenson. To get J Soccer to fruition, an estimated $500,000 will be needed to secure site, building, field prep, inventory, and concessions. Land and building will be financed over a defined period of time. Soccer shop and concession assets will be a secondary cost after initial enrollment numbers are received. Table of Contents 2. Business Identification 4 3. Business Purposes Description of Business 4 4. Market Plan 5 5. A. Target market segmentation 1. What are the needs? 6 2. Who are they? 6 3. Where are they? 7 4. Characteristics 8 5. Attitudes 8 6. Class 9 b.
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Market research 9 c. Marketing Strategy 12 6. Competition 13 7. Management 14 Staffing needs & requirements Equipment needs 18 Space needs 19 Training needs 19 Budget for strategic plan 19 5 16 8. Business Location & Distribution considerations 20 9. Financial Information?pricing Strategy a. Capital requirements b. Depreciable assets 26 c. Break-even Analysis 26 d. Projected income statement 26 e. Cash flow projection and analysis 26 Expectations, summarization and overall coordination A. How does it all tie together 28 B. Timing/Critical Dates 28 C. Feedback for review/future planning 29 Bibliography 30 Appendix 2.
Business Identification 28 recommendations of tax attorney and accountants, J Soccer will form either an S- Corp. or C-Corp.. Attorney will be hired to search name and its use, and will also be used to file incorporation papers with appropriate state and county departments. J Soccer will operate at a temporary office located at 4299 Elevation Rd. Benson, NC 27504 until appropriate soccer facilities are finished. 3. Business Purpose?statement of Purpose: Why are you presenting this business plan? The business plan for J Soccer was developed to determine the potential for an indoor soccer complex within a fast growing area of North Carolina.
With the growing popularity of the sport of soccer, the concept of indoor soccer and its benefits created an opportunity for a new business. The information contained within the plan shows the concept, needs, costs, and growth potential of the business. The business plan is a guide to the creation of the business through the final potential of its successful implementation. This business plan will be presented to 3-5 other penitential investors as recommended by Scott Stephenson, and the plan will be presented to 2 banks for potential loans needed for building construction and/or land costs. . Business Description J Soccer will be an indoor soccer complex used for soccer leagues, birthday events, field rentals, and soccer camps. The main focus will be on 8 week rotating soccer leagues for all ages ( four to sixty+). The business will look to attract current outdoor soccer league players and new players. Adults will also be a major target of the business since little to no leagues are available to adults over 20 years in age. 5. Market Plan J Soccer will be located in the town of Clayton, NC. Clayton is a fast growing town inside of Johnston County.
Clayton also provides a close proximity to Wake County, which will attract another key segment of people to market. The primary target market of J Soccer will be the fast growing youth soccer segment infinite of soccer and the ease of indoor soccer on scheduling. A secondary market will consist of the adults ages 24--60 year olds. The secondary age group is key to facility at night hours and toward concessions where food and alcohol will be served. The third target market will be individual pick- up games for people who due to work and schedules cannot play an entire season of soccer.
Also, this target group will be key toward party rentals, summer camps, and lessons. The secondary target will be adults ages 30-60. Currently there are no type of recreational soccer programs for this age group. They flexibility of our nighttime ours will be attractive to this group and the concessions and alcohol will be a key focus to this age group 3. Where are they? The focus is on a 35 mile area around the target location of Clayton, NC. Clayton, Cleveland, Smithfield, Emcee's Crossroads, Benson, and Four Oaks all of recreational and challenge programs throughout the year.
Nearby Wake County has 3 local programs within close proximity to our projected location. 4. Characteristics Based on population data from US Census Bureau, the projected area of J soccer is in one of the largest growing areas of North Carolina. Population in Clayton has rowan over 100% since 2000 and has a median income over $53,000 a year. The surrounding area also has above average growth vs.. NC average and the Johnston County median income is above the state average.. 5. Attitudes Parents continue to look for youth organized sports as a way to expand their children social skills.
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