How Much Did That New Customer Cost You?

In his book, , author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results. In this edited excerpt, Safko lays out the crucial steps to determining your plan's effectiveness: the cost of customer acquisition.

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How Much Did That New Customer Cost You?. (2018, Aug 12). Retrieved from https://phdessay.com/how-much-did-that-new-customer-cost-you/

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