Health Care Marketing Information Matrix
Source of Health InformationType of Health-Related InformationMarketing MessagesHow the Consumer May Assess the Accuracy or Reliability of the Marketing Messages List the information source, such as Internet websites, WebMD, MedLine, or the news media.Type of information provided by the sourceList at least one marketing message being communicated to the consumer within this information source.List one approach the consumer may use to verify the accuracy of the marketing message.
Example: Website relating to Zyrtec McNEIL-PPC, Inc.
(n. d. ). Zyrtec. In Zyrtec. Retrieved from http://www. zyrtec. com/econsumer/zyrtec/index. view Example: Information relating to the use of Zyrtec in the treatment of allergiesExample: Zyrtec is a fast-acting allergy medicine that maintains its effect for 24 hours after a single dose. Example: Use the product to assess whether it works as stated. Web MD relating to appetite suppressants http://www. ebmd. com/diet/guide/weight-loss-prescription-weight-loss-medicineInformation relating to a prescription weight loss drug to treat obesityAppetite suppressants trick the body into believing it is not hungry or that it is full. The best way to ensure if the appetite suppressants are reliable are by purchasing the product and trying the product for a few weeks or months to see if it actually works. Website relating to Listerine http://www. listerine. om/products-why-mouth-rinse-at-nightInformation relating to an antiseptic mouth wash (Listerine) to kill plaque and gingivitis germs. Rinsing with Listerine twice a day cleans your whole mouth and kills plaque and gingivitis for 24 hoursListerine is the only branded anti- microbial mouthwash among OTC rinses to receive the ADA Seal of Acceptance. On the other hand, it has 25 years of research to validate it kills plaque and gingivitis. Website relating to Infants’ Motrin http://www. motrin. com/product_links/20? val=overview#
Information relating to infants’ Motrin that support reducing fever, sore throat, toothaches, and minor aches and pains due to the common cold Infants’ Motrin contains Ibuprofen. Ibuprofen is a nonsteroidal anti-inflammatory drug (NSAID) over-the-counter. NSAIDs are effective in relieving pain and reducing fever. Follow the label carefully and shake well before using. Locate the dosing chart and apply dose based on the weight, otherwise age. Use the enclosed measuring device. Only use up to 4 times daily and give to child every 6- 8 hours.