Growth-Share Matrix
?BCG ? Growth-Share Matrix???????? ???? :0 ?? ???? :0 ? ???? :[pic][pic][pic][pic][pic] [pic] [pic][pic][pic][pic][pic][pic][pic][pic][pic] • 2893 • ?????? • ???? Top of Form [pic][pic] Bottom of Form ?BCG ? Growth-Share Matrix???????? 1963? Bruce Henderson?? BCG(Boston Consulting Group; ??????? ),????????????? ;BCG???????? ,???????????????? ,BCG?????????? Growth-Share Matrix? (??????? ),??????????? (Product Portfolio)????????????????????????? ,????????????????? (Cash Flow)??? ,??????????????????????????????? (Portfolio Planning)?? ??????????????????? ,????????????? ;BCG??????????????????? ???????? ????????? ,BCG?????????????????????? ,?????????????? ;?????????????????????????? (???? )????? ,?????????????????? ,????????????????????? (????? )???????????? ,??????? ,??? Product Life Cycle? (?????? )?? ;?????????? ,???????????????? ,???????????? (?????????? )????? ?1 BCG??????? [pic] ?? 1?? ,?????????????????????? ,?????? 10%???? HIGH? LOW??? ;??? 0-10%????? LOW?? ,10%????? HIGH????????????????????? ,?????????????? 20M,A??? 12M,? A???????? 0.6;?????????? 1.0????
HIGH? LOW???? ,1.
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0-10. 0?? HIGH,0. 1-1. 0?? LOW? ????????????? ,?????????? ,?? Cash Cow(?? )?? ,?????????????? Maturity(?? )?? ,????????????? ,???????????? ,??????????? ;?? ,???????????????? Cash Cow?? ,??????? Cash Cow?????????? ,????????????? ??? ,???????????????????? ,??????? Dog(???? )?? (????????? Pet),????????????????? Decline(?? )?? ,??????? ,??????? ,????????????? ;???? ,?????????? ,????????????????? ?????????????????????? ,?????? Question Mark(?? )?? ,?? ,????????? Introduction(?? )?? ,???????????????????????????????????