Essays about Strategy

Essays about Strategy

In the growing FMCG market of Hong Kong, the concept of brand strategy for supermarkets is the most vital variable of interest to retailers. This research makes an in-depth analysis of the dimensional aspects of brand strategy for supermarket industry with additional focus on the …

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Mattel outsources its production to China through its Vendor Operations Asia (VOA), based at Hong Kong. VOA outsources to suppliers who are based at Hong Kong having their production setups in mainland China. These suppliers have the wherewithal to cut through the complex regulations and …

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Strategy theory is a multi-disciplinary academic field with competing schools of thought based on often-incompatible assumptions, including even the basic definition of the field of study.  This is highlighted by the many attempts in the last decade to identify main paradigms, and search for new …

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