Essays on Corporations

Essays on Corporations

Elite branded products try to catch the attention of the public by attempting to sell a dream, which is done by attempting to discern the most common inner desires of the targeted consumer market; once this is done, the brand tries to enlist the services …

Brand
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Wal-Mart, the largest corporate organization in the world and the largest employer in the private sector in the United States, is a success story in the corporate world. The history of Wal-Mart dates back to the year 1962. Initially, it was a single store which …

Walmart
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British Airways is one airline that has gone through both bright and turbulent times since its founding in 1974.[i]  After thirteen years of government control, British Airways went into privatization in 1987.[ii]  The airline is the surviving entity after merger and consolidations made with British …

Airways, British Airways, Marketing Plan
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Nowadays, the trend in companies establishing strategic alliances has become more apparent as compared to the trend in 1980s and 1990s. Companies have viewed that diversity in the global market has been increasing rapidly and such formation of alliances may help them achieve a fast …

Company
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The origin of the modern day term ‘Animation’ derives from the Latin word  ‘Animatus’, meaning simply ‘ to give life’ yet perhaps the earliest known form of animation, the phenakistoscope, derives it name not from Latin but from a Greek term meaning “deceiving viewer”. The …

Brand
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Johanson and Burt article provides an analysis on recent decades’ trend of private labeled brands in European retail outlets—the trend is also gaining pace in North America. The authors are specifically interested in finding similarities and differences of purchasing processes of private brands verses those …

Brand
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DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer …

Brand
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Contained herein is the SAS 99 for Google (GOOG). Several measures of internal fraud in the company will be discussed in subsequent sections of this memo. Fist will be a comparison of income information with that of competition, especially Yahoo and Microsoft. The second measure …

Google
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