Essays on Corporations

Essays on Corporations

Johanson and Burt article provides an analysis on recent decades’ trend of private labeled brands in European retail outlets—the trend is also gaining pace in North America. The authors are specifically interested in finding similarities and differences of purchasing processes of private brands verses those …

Brand
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DelVecchio’s article deals with the effects of brand extensions on company sales, especially with regard to the affected brands. Brand extension is hereby taken to mean how companies offer completely new products under the existing brand names. The target market could be the existing customer …

Brand
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Contained herein is the SAS 99 for Google (GOOG). Several measures of internal fraud in the company will be discussed in subsequent sections of this memo. Fist will be a comparison of income information with that of competition, especially Yahoo and Microsoft. The second measure …

Google
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