Dry. Hang Fashion brands in the Market place The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Token, and Frank Angelo had with people in the fashion industry. The owners were tired of seeing makeup products that couldn’t sustain the abuse of studio lights so they decided to make a quality makeup company. Frank Token was the idea behind the original project making formulas with his brother-in- law Victor Casual who was also a chemist (Evelyn, 2009).
Frank Angelo came along to kind of help with the entrepreneurship aspect of the company, and they hit it off after that. Since both of the franks were already in the makeup, and hair industry they knew a lot of people that they could network their new makeup products too. Like I also mentioned before they were the first cosmetic line to offer a wide range of color lipsticks, most companies were mainly focused on skincare and facial products.
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MAC cosmetics were originally made for people in the high fashion industry, and were later pushed towards any and everybody in the fashion and keep industry (Evelyn, 2009). In 1986 MAC was styling fashion looks one being the concept of bald brides in Toronto fashion shows (Upgraded). In 1988 Henry Bended in New York was the first department store picking MAC’s cosmetics , followed by a 1994 campaign of “Who is the M. A. C girl” starring Our Paul nearly raising $1 million for their M. A. C AIDS fund.
All this leads to MAC’s participation in their first New York fashion week with fashion designer Amateurs (Upgraded). MAC was also featured in one of the biggest fashion magazines Vogue in 1994 for the first time. That first New York fashion week runway then lead to MAC sponsoring over 850 shows, spread across 47 New York fashion week by 2012. By 2007 MAC’s AIDS fund raised over 236 million dollars with the help of celebrities such as Mary J. Bilge, Ill Kim, Nick Mina], Lady Gaga, and Rick Martin. We love the idea of being able to champion and solidify a strong point of view for the next generation,” says an Est©e Lauder executive. “We’re a makeup-artist brand, and we’re inspired by the runway?it’s very organic. ” said Esteem’ Lauder executive (Upgraded). One of MAC’s biggest introduction of endorsements were led by the likes of Pamela Anderson, Boy George, Debbie Harry, and other big stars in the ass’s this led to the company’s growth in the industry and marketplace (Evelyn,2009).