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Factors That Influence College Students of Dela Salle Lipa in Choosing Communication Program

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Factors that influence College students of Dela Salle Lipa in choosing Communication Program By Lester Garcia and Joselle Segismundo of Dela Salle Lipa Abstract: * There are factors that influence a student in choosing a communication program. * There is a dilemma on which course to take. A bright future is considered. * Student’s age, gender, income, hobbies and interests are considered. Introduction * DLSU Lipa has been offering AB Communication since 2002 like Broadcasting, Journalism, PR, Film, etc.

This study aims to: * Know the demographic profile of respondents * Factors that influence the first year respondents * Their expectations RRL * Reynolds (personal interest) * Baumerster (values) * Taylor (gender differences) Theoretical framework Human action approach model Conceptual Framework Man: student -> Choice B: AB Comm. ->Enroll in AB Comm.

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-> Working in comm. related field Methodology * Descriptive method * 51 respondents (2 sections) * 1st year AB comm. tudents (2010-2011) * Survey questionnaire conducted in classroom Discussion of Data * The comm. course is female dominated. 80. 39% of respondents are female. * 29. 41% 17 years old * 100,000-300,000php annual income * Hobbies: 62. 75% editing pictures, 58. 82% watching news, 52. 915 watching mainstream TV and film * 45% have good English skills, 39. 22% skilled in lay-outing, 37. 25% good writing skills * Want to be: 1. Layout designer 2. Writers 3. Photographers Summary Course choice is influenced by many factors like personal interest, abilities, educational background, future employment and future plans Conclusion * The industry is dominated by women * Their first years are fit to the course because they have background. Recommendation: * Entice men to enroll in AB Comm. * Students should assess themselves * Institution should offer career orientation * There should be job opportunities for graduates * Parents should guide in the decision making * High school curriculum should be reviewed because it’s a place where students develop

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Factors That Influence College Students of Dela Salle Lipa in Choosing Communication Program. (2018, Jan 22). Retrieved July 17, 2019, from https://phdessay.com/factors-that-influence-college-students-of-dela-salle-lipa-in-choosing-communication-program/.