Exam 3 quiz questions and answers

You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?
You will be notified of updates in the content areas you selected
_____, which is a broader concept than _____, is the buying and selling of goods and services, as well as servicing customers, collaborating with business partners, and performing transactions
within an organization.
Electronic business, electronic commerce
In _____ auctions, there is one buyer who wants to buy a product. Suppliers submit bids, and the lowest bid wins.
reverse
Which type of electronic commerce is the largest by volume?
business-to-business
. _____ refers to online word-of-mouth marketing.
Viral marketing
The area of the earth reached by a satellite’s transmission is referred to as its _____.
Footprint
_____ is a wireless standard that enables temporary, short-range
connection between mobile devices.
Bluetooth
A small geographical perimeter within which a wireless access point provides service to a number of users is called a ________.
Hotspot
The _____ standard can transmit up to 75 Mbps and has a range of 31 miles.
Wimax
The major problem with RFID has been _______.
Expense
Companies use Web sites for commerce for all of the following reasons except:
To reduce the amount of actual cash they need to deal with.
The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
It is difficult to test the authenticity of the content due to the fact that anyone can contribute content.
A Web site that combines content from other Web sites to form new content is called a(n) ______.
Mashup
Which type of social network allows users to edit and contribute content posted to a particular site?
WIKI
Which of the following is an advantage of social commerce over traditional e-commerce?
The ability to predict buying habits based on real-time data
Groupon is an example of ________________
Group shopping
Social marketplaces act as online ______________ that harness the power of social networks for introducing, buying, and selling products and services.
Intermediaries
Which of the following tools are not used by marketing professionals to compile market research?
RSS
Which of the following is true about the impact of social computing on customer service?
Customers themselves can be used to reduce problems.
HR departments use social computing applications to assist them in which of the following activities:
All of the above
Which of the following is the most appropriate wireless networking standard for creating personal area networks?
Bluetooth
Today, most wireless local area networks use the _____ standard, which can transmit up to 54 Mbps and has a range of about 300 feet.
802.11g
When the chief financial officer of a company wants a report on business units who have spent 10 percent more than their allotted budget, she would be requesting which type of report?
AD hoc exception
The most fundamental information systems in an organization are:
Transaction processing system
Crowdsourcing involves outsourcing a job to a defined group of people.
False
Routine reports are produced at scheduled intervals and have set data requirements. _____ reports are used when requirements are not routine.
Ad Hoc
The key mechanisms in the sell-side marketplace are customized electronic catalogs
False
Which of the following is not a social networking site?
Wikipedia
You just started to work on a project with three other people. You realize that

everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use?

Wiki
Which of the following is an advantage of social commerce over traditional ecommerce?
The ability to predict buying habits based on real-time data
Ratings, reviews, and recommendations
An aspect of social shopping
Which of the following is a true statement about the impact of social computing on a business?
A small minority of individuals contribute the majority of feedback and can provide skewed data.
Crowdsourcing
Presumes that a large number of enthusiasts can outperform a small group of experienced professionals
In _______ e-commerce, the sellers and buyers are organizations.
Bussiness-to-business
A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor’s site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?
Affliate Marketing
_____ enable two individuals to transfer funds without using a credit card.
Person-to-person payments
Direct payment of Social Security benefits is an example of ______ e-commerce.
Government-to-citizen
The area of the earth reached by a satellite’s transmission is referred to as its _____.
Footprint
The advantages of electronic commerce for consumers include all of the following except:
You typically cannot access additional information, so you do not have information overload.
_____ are interorganizational ERP systems that provide Web-enabled links between an organization’s key business systems and its customers, suppliers, business partners, and others.
ERP II systems
_____ reports include only information that falls outside certain threshold standards.
Exception
_____ systems provide interactive communication with the customer throughout the organization.
Collarbative CRM
_____ systems support the front-office business processes which directly interact with customers
Operational CRM
AT&T sells telephone services that include local and long-distance service, voice mail service, caller ID, and digital subscriber line access to the Internet. This is a form of:
Bundling
When interest is credited to your savings account at your bank, it is called a:
Transaction
A _____ is automatically launched by some trigger and appears behind the active window.
Pop-under ad
______ use credit card numbers, transmitted electronically over the internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer’s and seller’s bank.
Electronic credit cards
______ are a form of e-cash that enable you to store a fixed amount of prepaid money and then spend it as necessary.
Store-valued money cards
Using social computing tools to do market research
Can foster customer realtionships
_____ integrate the planning, management, and use of all of an organization’s resources, and are designed to tightly integrate the functional areas of the organization.
Enterprise resource planning system

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